Astaxanthin
Astaxanthin shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Astaxanthin profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Astaxanthin is a £419K/yr Amazon United Kingdom market (369K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 61/100.
Astaxanthin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -30.3% over the last 90 days and 8.6% of searches end in a purchase.
£419K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 30 products
Top Astaxanthin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Astaxanthin 12mg Supplements 120 Softgels Premium Astaxanthin Antioxidant Supplements Supports Eye Joint Internal Circulation Skin Health & Natural Tanning Fresh Microalgae Source
- Price
- £10.33
- Rating
- 4.3/5
- Reviews
- 234
- Age
- 11mo ago

Bandini Pure Astaxanthin 18 mg | 270 High Strength Capsules | 9 months supply | Powerful antioxidant from Haematococcus Pluvialis algae | Astaxantine Supplement Magnesium stearate & GMO-free | Vegan
- Price
- £17.24
- Rating
- 4.5/5
- Reviews
- 2,107
- Age
- 2y ago

Astaxanthin Supplements 12mg 120 Softgels Premium Astaxanthin Antioxidant Supplement Supports Eye Skin Joint Brain Heart & Immune System Health Fresh Microalgae Source Non-GMO & No Gluten
- Price
- £11.12
- Rating
- 4.2/5
- Reviews
- 763
- Age
- 11mo ago

Wild-Algae Astaxanthin 160mg - Providing 8mg Astaxanthin Antioxidant - 90 Softgels - Resealable and Recyclable Pouch by Alpha01
- Price
- £8.14
- Rating
- 4.6/5
- Reviews
- 391
- Age
- 7y ago

Astaxanthin Supplement 18mg | 180 High Strength Softgels | Naturally Sourced from Haematococcus Pluvialis Algae | By Horbaach
- Price
- £8.19
- Rating
- 4.1/5
- Reviews
- 277
- Age
- 5y ago
Trending
90-day click momentum
HealthEssent Astaxanthin High Strength Algae Oil 80mg Complex - Microalgae Carotenoid from Haematococcus Pluvialis - 90 Vegan Softgel Capsules - Antioxidant Supplements for Skin & Eyes Non-GMO
- Price
- £7.51
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2mo ago

Astaxanthin Supplements 24mg - 120 Softgels | Premium Natural Antioxidant from Microalgae | Eye Skin Brain Joint Heart & Immune Health Support | Non-GMO Gluten-Free
- Price
- £12.83
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1mo ago

Astaxanthin 12mg 120 Capsules (4 Months Supply) | Triple Strength Antioxidant from Haematococcus Pluvialis Supports Eye Skin Joint Heart Health | Non-GMO & Gluten Free
- Price
- £10.88
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 8mo ago

Astaxanthin
- Price
- £8.51
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago

Astaxanthin 12mg Supplements 120 Softgels Premium Astaxanthin Antioxidant Supplements Supports Eye Joint Internal Circulation Skin Health & Natural Tanning Fresh Microalgae Source
- Price
- £10.33
- Rating
- 4.3/5
- Reviews
- 234
- Age
- 11mo ago
Newest
by launch date
Astaxanthin Supplements 24mg - 120 Softgels | Premium Natural Antioxidant from Microalgae | Eye Skin Brain Joint Heart & Immune Health Support | Non-GMO Gluten-Free
- Price
- £12.83
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1mo ago

HealthEssent Astaxanthin High Strength Algae Oil 80mg Complex - Microalgae Carotenoid from Haematococcus Pluvialis - 90 Vegan Softgel Capsules - Antioxidant Supplements for Skin & Eyes Non-GMO
- Price
- £7.51
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2mo ago

Astaxanthin
- Price
- £8.51
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago

Astaxanthin 12mg Supplements Astaxanthin High Strength Antioxidant Supplement 120 Softgels 2 Pack Supports Eye Skin Joint Heart Brain & Immune Health No Gluten Non-GMO with Pill Organizer
- Price
- £21.04
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 6mo ago

Astaxanthin Supplements 12mg - 120 Softgels | Premium Natural Antioxidant from Microalgae | Eye Skin Brain Joint Heart & Immune Health Support | Non-GMO Gluten-Free
- Price
- £10.42
- Rating
- 4.3/5
- Reviews
- 360
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
25 rising
Sellers
30
Top-5 brand share
50%
Top 20: 96%
Top-5 click share
45%
Top 20: 92%
Open market
42%
- BANDINI13%
- Tamiodfo11%
- ALPHA019%
- BOIUOITI9%
- Horbäach8%
- WeightWorld8%
Astaxanthin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 4.1×
Top Astaxanthin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- astaxanthin232K/yr
- astaxanthin high strength42K/yr
- astaxanthin 12mg20K/yr
- astaxanthin 24mg7K/yr
- astaxanthin supplements20K/yr
- zeria astaxanthin5K/yr
- astaxanthin antioxidant supplements7K/yr
- astaxanthin uk3K/yr
- belano astaxanthin15K/yr
- belanos astaxanthin softgels12K/yr
What reviews say buyers love and hate about Astaxanthin
What buyers mention most, as a share of all reviews.
What buyers love
56% of reviews“Swallow it”
“Excellent product”
“good value for money”
“This came in handy”
“I have been adding these to my vitamins intake for years now”
What buyers complain about
47% of reviews“Far to little per capsule to have any effect whatsoever”
“Highly misleading product”
“NOT VEGAN”
“Not worked for me”
“Ingredients not contained as advertised”
Common Astaxanthin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









