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arthritis aids
Skip itSoft demand (-32.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.53avg listing price — sweet spot $15–$100
Price range
Okay£3.68–£19.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,072.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad£63K£63K/yr · 254K searches
Growth
Bad-32.0%90-day search growth — must beat 0% to launch