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aqua gelz
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good517.54avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.61avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Bad£3.66–£18.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 40K searches