55
ankle support
Worth a lookShows low returns (1.6%), but a deep review moat (5,641 avg reviews) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£726K£726K/yr · 1.8M searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.54–£21.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.02avg listing price — sweet spot $15–$100
Review moat
Bad5,641avg incumbent reviews — the moat a new listing must climb