Ankle Support
MaybeReturns run at only 1.6% of orders. But the average product has 5,641 reviews to catch up to, so Ankle Support is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 4855
- Market size
- £726K/yr1.8M searches / yr
- 90-day growth
- +21.3%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 17 sellers
Flapen Score
Ankle Support against its category
The dotted line is the Health & Personal Care average. Past it, Ankle Support is stronger. Inside it, weaker.
Market
The Ankle Support market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ankle Support 1.8M times last year and spent an estimated £726K. The top 5 brands take 72% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £726K a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +21.3%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £726Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- ankle support948K searches a year
02 · Price
A sale here is worth £9.02.
Listings sell for £9.02 on average, from £3.54 to £21.36. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £9.02 that is £27K to £36K a year per listing.
- Average price
- £9.02under the $15 to $100 sweet spot
- Price range
- £3.54–£21.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £27K–£36K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #14 within Medical Supplies & Equipment. It carries 5,641 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #14in Medical Supplies & Equipment
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,641per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Ankle Support products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WASPO Ankle Support Brace - Adjustable Ankle Brace Wrap Strap for Sports Protect Plantar Fasciitis Achilles tendonitis Ligament damage Injury Recovery One Size for Men Women 1 PC Blue
- Price
- £5.78
- Rating
- 4.4/5
- Reviews
- 18,889
- Age
- 6y ago
NativoDex Ankle Support Brace for Sprains Plantar Fasciitis Achilles Tendonitis & Ligament Damage Adjustable 3D Compression Ankle Brace for Men & Women Left or Right Foot
- Price
- £6.93
- Rating
- 4.2/5
- Reviews
- 6,131
- Age
- 3y ago
VITTO Ankle Support for Sprained Ankle Arthritis Joint Pain Strains Injury Recovery Rehab Sports - Multi Zone Compression Sleeve (L)
- Price
- £6.66
- Rating
- 4.5/5
- Reviews
- 9,047
- Age
- 5y ago
Sleeve Stars Ankle Brace for Women & Men Ankle Wrap for Sprained Ankle Compression Sleeve for Plantar Fasciitis Relief Easy Customizable Support: w/Removable Strap (Single/S:9-10/Black)
- Price
- £11.98
- Rating
- 4.5/5
- Reviews
- 1,437
- Age
- 10mo ago
BraceUP Ankle Support - Relieve Pain Enhance Stability for Foot Pain Sprained Ankle Achilles Tendonitis Men and Women (Black)
- Price
- £6.32
- Rating
- 4.3/5
- Reviews
- 2,465
- Age
- 2y ago
Trending
90-day click momentum
4 Pairs Ankle Support Neuropathy Compression Socks for Women Men Medical Plantar Fasciitis Socks Ankle Strap Brace Achilles Tendonitis Foot Support
- Price
- £10.51
- Rating
- 4.1/5
- Reviews
- 2,612
- Age
- 2y ago
Dr. Arthritis Essentials Ankle Brace for Men & Women Stabilizing Ankle Support for Ligament Damage Sprains Sports Injuries and Plantar Fasciitis Relief Fits Left & Right Foot
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 2,100
- Age
- 1y ago
Sleeve Stars Ankle Brace for Women & Men Ankle Wrap for Sprained Ankle Compression Sleeve for Plantar Fasciitis Relief Easy Customizable Support: w/Removable Strap (Single/S:9-10/Black)
- Price
- £11.98
- Rating
- 4.5/5
- Reviews
- 1,437
- Age
- 10mo ago
Sleeve Stars Ankle Brace for Women & Men Ankle Wrap for Sprained Ankle Compression Sleeve for Plantar Fasciitis Relief Easy Customizable Support: w/Removable Strap (Single/L:12-13/Black)
- Price
- £12.08
- Rating
- 4.3/5
- Reviews
- 1,238
- Age
- 10mo ago
KEMFORD Ankle Support Compression Socks Plantar Fasciitis & Achilles Tendonitis Relief Sleeves for Foot Pain & Swelling 1 Pair Beige M
- Price
- £10.60
- Rating
- 4.1/5
- Reviews
- 791
- Age
- 1y ago
Newest
by launch date
FitDA Ankle Support Brace Ultra-Thin Adjustable Ankle Wrap for Sports & Injury Recovery Breathable Lightweight Ankle Stabilizer for Daily Use One Size for Men & Women
- Price
- £4.23
- Rating
- 3.5/5
- Reviews
- 187
- Age
- 9mo ago
Sleeve Stars Ankle Brace for Women & Men Ankle Wrap for Sprained Ankle Compression Sleeve for Plantar Fasciitis Relief Easy Customizable Support: w/Removable Strap (Single/S:9-10/Black)
- Price
- £11.98
- Rating
- 4.5/5
- Reviews
- 1,437
- Age
- 10mo ago
Sleeve Stars Ankle Brace for Women & Men Ankle Wrap for Sprained Ankle Compression Sleeve for Plantar Fasciitis Relief Easy Customizable Support: w/Removable Strap (Single/L:12-13/Black)
- Price
- £12.08
- Rating
- 4.3/5
- Reviews
- 1,238
- Age
- 10mo ago
Sleeve Stars Ankle Brace for Women & Men Ankle Wrap for Sprained Ankle Compression Sleeve for Plantar Fasciitis Relief Easy Customizable Support: w/Removable Strap (Single/L:12-13/Gray)
- Price
- £11.95
- Rating
- 4.3/5
- Reviews
- 1,238
- Age
- 10mo ago
ZOELION Ankle Support with Side Stabilizing Pads Quick Lace Up Ankle Brace for Men Women Adjustable & Breathable Ankle Support for Ligament Damage Sprain Injury Recovery Sports/M
- Price
- £21.36
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
17
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
22%
- AVIDDA27%
- SS SLEEVE STARS16%
- NativoDex13%
- VITTO10%
- BraceUP6%
- ACWOO5%
Demand
Ankle Support search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Ankle Support search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ankle support948K/yr
- ankle brace201K/yr
- achilles tendonitis support102K/yr
- ankle support for ligament damage90K/yr
- ankle support for sprained ankle63K/yr
- foot support54K/yr
- ankle braces31K/yr
- ankle support for women33K/yr
- sprained ankle support28K/yr
- foot support for pain relief36K/yr
Reviews and returns
What reviews say buyers love and hate about Ankle Support
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very large
Too small
Doesn't even fit
The instructions are not very clear
couldn't understand the instructions
No English instructions - German, French, Spanish and Italian
Bit confusing using at first
not so easy to use if on your own
Difficult to get on
Does not work for me
Not effective for me
Not a success
Uncomfortable
Not the Most Comfortable in Shoes
Really uncomfortable digs in
Love
Excellent quality, breathable
Excellent product
The product is well made, extremely affordable, & when on, looks neat & tidy
Fits all
Easy to fit
Easy fit
Comfortable support
Very satisfying support
Excellent support
Comfortable and supportive
Comfortable to wear
They are comfortable and supportive
Easy to use
easy to fit
Easy to put on
Return
1.6% Return rate 80% Fixable by listing
very large
Too small
Doesn't even fit
Uncomfortable
Not the Most Comfortable in Shoes
Really uncomfortable digs in
Does not work for me
Not effective for me
Not a success
Cheaply made and untrustworthy
Rubbish
Bad quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ankle Support questions
Answered from the same tracked data.