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Act Mouthwash

brand-locked demand (top 5 brands take 100% of clicks) — Act Mouthwash doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 39Growth 13Conversion 100Competition 15Returns 100Price range 53Avg price 22Brand share 0Review moat 48Quality gap 50
This niche Category average

Is Act Mouthwash profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Act Mouthwash is a £198K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.

Act Mouthwash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.9% over the last 90 days and 23.5% of searches end in a purchase.

£198K

revenue / yr

Units sold / yr30K
Search volume / yr-23.9%106K
Conversion rate23.5%
Avg price£7.92

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 28
Top-5 product click share82%
Open market0%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement100%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews1,711

Top Act Mouthwash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

£0£20K£40K£59K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • UltraDEX86%
  • Gerhua6%
  • The Breath Co.4%
  • Vitacrazy2%
  • SHEBEEDO2%
  • Open — no brand owns it (0%)

Act Mouthwash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR23.5%Products12Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,711Avg BSR#88
4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Top Act Mouthwash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ultradex mouthwash34K/yr
  • ultradex24K/yr
  • tonsil stone mouthwash23K/yr
  • ultra dex mouth wash11K/yr
  • ultra dex8K/yr
  • tonsil stone remover mouthwash3K/yr
  • retardex mouthwash2K/yr

What reviews say buyers love and hate about Act Mouthwash

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Oral Hygiene25%

My gum is healthy

Breathability12%

Keeps breath fresh all day

Value For Money9%

Worth the money

Efficiency8%

Works well

Taste-Overall6%

Good taste

What buyers complain about

54% of reviews
Taste-Overall12%

Horrible chemical taste

Oral Hygiene8%

This isn't like other mouthwash

Smell6%

chemical smell

Flavor5%

Does not include flavour sachet

Durability5%

Broken cap

Act Mouthwash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
22%
2Leak-Proof
18%
3Flavor
14%
4Functionality-Overall
10%
5Advertised Vs Actual Product
7%

Common Act Mouthwash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Act Mouthwash 41/100 on Amazon United Kingdom — Skip it. The niche generates £198K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -23.9% over the last 90 days.
Search demand for Act Mouthwash on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.9× the quietest.