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Act Mouthwash

Fail

The top 5 brands take 100% of clicks, so Act Mouthwash is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£198K/yr106K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
82%top-5 click share · 5 brands · 28 sellers

Flapen Score

Act Mouthwash against its category

The dotted line is the Health & Personal Care average. Past it, Act Mouthwash is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Act Mouthwash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Act Mouthwash 106K times last year and spent an estimated £198K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 23.5% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
23.5%
Market size, estimated
£198Ka year
Peak month
February1.9× the quietest month
Top search term
ultradex mouthwash34K searches a year

02 · Price

A sale here is worth £7.92.

Listings sell for £7.92 on average, from £2.29 to £29.17. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.92 that is £12K to £16K a year per listing.

Average price
£7.92under the $15 to $100 sweet spot
Price range
£2.29–£29.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Dental Care. It carries 1,711 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#88in Dental Care
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,711per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Act Mouthwash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£59K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

28

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • UltraDEX86%
  • Gerhua6%
  • The Breath Co.4%
  • Vitacrazy2%
  • SHEBEEDO2%
  • Open — no brand owns it (0%)

Demand

Act Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Act Mouthwash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ultradex mouthwash34K/yr
  • ultradex24K/yr
  • tonsil stone mouthwash23K/yr
  • ultra dex mouth wash11K/yr
  • ultra dex8K/yr
  • tonsil stone remover mouthwash3K/yr
  • retardex mouthwash2K/yr

Reviews and returns

What reviews say buyers love and hate about Act Mouthwash

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Oral Hygiene”
12%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Horrible chemical taste”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Act Mouthwash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data