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Act Mouthwash

Fail

The top 5 brands take 100% of clicks, so Act Mouthwash is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£198K/yr106K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
82%top-5 click share · 5 brands · 28 sellers

Flapen Score

Act Mouthwash against its category

The dotted line is the Health & Personal Care average. Past it, Act Mouthwash is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Act Mouthwash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Act Mouthwash 106K times last year and spent an estimated £198K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

23.5% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
23.5%
Market size, estimated
£198Ka year
Peak month
February1.9× the quietest month
Top search term
ultradex mouthwash34K searches a year

02 · Price

A sale here is worth £7.92.

Listings sell for £7.92 on average, from £2.29 to £29.17. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.92 that is £12K to £16K a year per listing.

Average price
£7.92under the $15 to $100 sweet spot
Price range
£2.29–£29.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Dental Care. It carries 1,711 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#88in Dental Care
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,711per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Act Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£59K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • UltraDEX86%
  • Gerhua6%
  • The Breath Co.4%
  • Vitacrazy2%
  • SHEBEEDO2%
  • Open — no brand owns it (0%)

Demand

Act Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Act Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ultradex mouthwash34K/yr
  • ultradex24K/yr
  • tonsil stone mouthwash23K/yr
  • ultra dex mouth wash11K/yr
  • ultra dex8K/yr
  • tonsil stone remover mouthwash3K/yr
  • retardex mouthwash2K/yr

Reviews and returns

What reviews say buyers love and hate about Act Mouthwash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%−0.04

Horrible chemical taste

Not a great taste

Ok. Very odd taste

Oral Hygiene8%+2.15

This isn't like other mouthwash

I'm a former Dental Nurse and I was absolutely gutted when my daily meds were causing havoc to my gums even though I'm very diligent about brushing and flossing

cant keep in my mouth for the 30 seconds it requires

Smell6%−0.05

chemical smell

Disgraceful Smell and taste

immediately smelt a very strong chemical smell that I can most clearly compare to something like paint stripper

Flavor5%

Does not include flavour sachet

I've always struggled to find flavour free options

Durability5%−0.04

Broken cap

The lid broke after 3 uses

Love

Oral Hygiene25%+2.15

My gum is healthy

Best mouthwash, effective care

Significantly improved my oral health

Breathability12%+0.22

Keeps breath fresh all day

Fresh breath

Helpful on fresh breath

Value For Money9%+0.72

Worth the money

Good price on amazon

Good value

Efficiency8%+0.54

Works well

Very effective in my experience

Very effective

Taste-Overall6%−0.04

Good taste

I do like this toothpaste it has a good taste that isn't over strong

The taste is mild

Return

0.1% Return rate 34% Fixable by listing

Size-Overall22%▁▁█▅▆▇
Leak-Proof18%█▃▁▁▇▂

Very bad, quick leaking bottle :-

Every one I buy leaks in my pocket within 2 days of purchase

the liquid gets into every crevice

Flavor14%▃█▂▁▂▁

Does not include flavour sachet

I've always struggled to find flavour free options

Functionality-Overall10%▅▅▁█▁▃
Advertised Vs Actual Product7%▁▁▁█▁▃

FAQ

Common Act Mouthwash questions

Answered from the same tracked data.