Act Mouthwash
FailThe top 5 brands take 100% of clicks, so Act Mouthwash is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £198K/yr106K searches / yr
- 90-day growth
- -23.9%search demand this quarter
- Competition
- 82%top-5 click share · 5 brands · 28 sellers
Flapen Score
Act Mouthwash against its category
The dotted line is the Health & Personal Care average. Past it, Act Mouthwash is stronger. Inside it, weaker.
Market
The Act Mouthwash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Act Mouthwash 106K times last year and spent an estimated £198K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 23.5% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -23.9%
- Conversion, latest week
- 23.5%
- Market size, estimated
- £198Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- ultradex mouthwash34K searches a year
02 · Price
A sale here is worth £7.92.
Listings sell for £7.92 on average, from £2.29 to £29.17. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.92 that is £12K to £16K a year per listing.
- Average price
- £7.92under the $15 to $100 sweet spot
- Price range
- £2.29–£29.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Dental Care. It carries 1,711 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #88in Dental Care
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,711per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Act Mouthwash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
UltraDEX Daily Oral Rinse with Fluoride 500ml | Fresh Breath Mouthwash for Daily Oral Hygiene | Fluoride Mouth Rinse for Healthy Teeth & Gums
- Price
- £4.83
- Rating
- 4.5/5
- Reviews
- 3,613
- Age
- 14y ago

UltraDEX Daily Oral Rinse Mint 500 ml
- Price
- £4.97
- Rating
- 4.6/5
- Reviews
- 1,747
- Age
- 9y ago

Ultradex Daily Oral Rinse 1000Ml
- Price
- £9.82
- Rating
- 4.7/5
- Reviews
- 713
- Age
- 9y ago

120Ml Natural Tonsil Stone Remover & Mouthwash Oral Rinse Liquid to Soothe Tonsils Treat Bad Breath Relieve Dry Mouth and Whiten Teeth Gentle Formula for Adults Travel Mouthwash Mini Mouthwas/h
- Price
- £6.43
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 11mo ago

UltraDEX Daily Oral Rinse Whitening 500 ml
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 1,050
- Age
- 9y ago
Trending
estimated 90-day click momentum
Tonsil Stone Remover Tonsil Stone Mouthwash Alcohol-Free Oral Rinse to Soothe Tonsils and Combat Bad Breath 4 Fl Oz
- Price
- £12.76
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2mo ago

120Ml Natural Tonsil Stone Remover & Mouthwash Oral Rinse Liquid to Soothe Tonsils Treat Bad Breath Relieve Dry Mouth and Whiten Teeth Gentle Formula for Adults Travel Mouthwash Mini Mouthwas/h
- Price
- £6.43
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 11mo ago

UltraDEX Low-Abrasion Toothpaste 75Ml
- Price
- £3.76
- Rating
- 4.5/5
- Reviews
- 1,514
- Age
- 14y ago

The Breath Co. Alcohol Free Mouthwash. Dentist Formulated Oral Rinse for 12 Hours of Fresh Breath ICY Mint Flavour 300 ml
- Price
- £3.93
- Rating
- 4.6/5
- Reviews
- 3,476
- Age
- 1y ago

UltraDEX Daily Oral Rinse with Fluoride 500ml | Fresh Breath Mouthwash for Daily Oral Hygiene | Fluoride Mouth Rinse for Healthy Teeth & Gums
- Price
- £4.83
- Rating
- 4.5/5
- Reviews
- 3,613
- Age
- 14y ago
Newest
by launch date
Tonsil Stone Remover Tonsil Stone Mouthwash Alcohol-Free Oral Rinse to Soothe Tonsils and Combat Bad Breath 4 Fl Oz
- Price
- £12.76
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2mo ago

Tonsil Stone Remover 100mL Tonsil Stone Mouthwash Gentle Mouthwash for Bad Breath Alcohol-Free Natural Formula Mouth Wash for Daily Oral Care Dry Mouth Relief Travel-Friendly Oral Rinse
- Price
- £7.49
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago

120Ml Natural Tonsil Stone Remover & Mouthwash Oral Rinse Liquid to Soothe Tonsils Treat Bad Breath Relieve Dry Mouth and Whiten Teeth Gentle Formula for Adults Travel Mouthwash Mini Mouthwas/h
- Price
- £6.43
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 11mo ago

The Breath Co. Alcohol Free Mouthwash. Dentist Formulated Oral Rinse for 12 Hours of Fresh Breath ICY Mint Flavour 300 ml
- Price
- £3.93
- Rating
- 4.6/5
- Reviews
- 3,476
- Age
- 1y ago

UltraDEX Daily Oral Rinse Mint 500 ml
- Price
- £4.97
- Rating
- 4.6/5
- Reviews
- 1,747
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
28
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- UltraDEX86%
- Gerhua6%
- The Breath Co.4%
- Vitacrazy2%
- SHEBEEDO2%
- Open — no brand owns it (0%)
Demand
Act Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Act Mouthwash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ultradex mouthwash34K/yr
- ultradex24K/yr
- tonsil stone mouthwash23K/yr
- ultra dex mouth wash11K/yr
- ultra dex8K/yr
- tonsil stone remover mouthwash3K/yr
- retardex mouthwash2K/yr
Reviews and returns
What reviews say buyers love and hate about Act Mouthwash
We read the reviews and the return reasons for every product selling here.
“Horrible chemical taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Act Mouthwash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









