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a-z multivitamins and minerals
Worth a lookShows low returns (0.1%), but a small market ($75K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good£3.97–£37.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Avg price
Okay£10.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,942.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad£75K£75K/yr · 78K searches
Signals No Dominant Brand