A-z Multivitamins and Minerals
MaybeReturns run at only 0.1% of orders. But shoppers spend only $75K a year here, so A-z Multivitamins and Minerals is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £75K/yr78K searches / yr
- 90-day growth
- +15.7%search demand this quarter
- Competition
- 53%top-5 click share · 18 brands · 140 sellers
Flapen Score
A-z Multivitamins and Minerals against its category
The dotted line is the Health & Personal Care average. Past it, A-z Multivitamins and Minerals is stronger. Inside it, weaker.
Market
The A-z Multivitamins and Minerals market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A-z Multivitamins and Minerals 78K times last year and spent an estimated £75K. The top 5 brands take 64% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +15.7%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £75Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- sanatogen a-z complete multivitamin21K searches a year
02 · Price
A sale here is worth £10.99.
Listings sell for £10.99 on average, from £3.97 to £37.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.99 that is £3K to £5K a year per listing.
- Average price
- £10.99under the $15 to $100 sweet spot
- Price range
- £3.97–£37.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #270 within Combination Multivitamins & Minerals. It carries 3,942 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 85%
- Out of stock, average day
- 3.3%
- Average rank
- #270in Combination Multivitamins & Minerals
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,942per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top A-z Multivitamins and Minerals products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
A-Z Multivitamins and Minerals Tablets - 180 Vegan Multivitamin Tablets for Men & Women (6 Months Supply) - One a Day 26 Nutrients Multivitamins and Multi Minerals Pills - UK Manufactured
- Price
- £8.45
- Rating
- 4.6/5
- Reviews
- 1,133
- Age
- 3y ago

Sanatogen Vital 50 + Multi Vitamin 30 per pack
- Price
- £8.47
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 9y ago

Vitamin Store Dietary Supplement A-Z Multivitamins and minerals 150 tablets in a bath pack of 2 containers delivery for 10 months
- Price
- £8.35
- Rating
- 4.7/5
- Reviews
- 990
- Age
- 5y ago

A-Z Multivitamin and Minerals 180 Tablets Vitamins for Mens and Womens 23 High Strength Vitamins and Minerals Including Iron Zinc Vitamin C and More (180)
- Price
- £7.77
- Rating
- 4.5/5
- Reviews
- 588
- Age
- 3y ago

Nutravita Multivitamin Tablets for Women & Men - 365 Vegan Tablets - 1 Year Supply of Multivitamins - Immune System Support - Multi Vitamins - 26 Essential Active Vitamins & Minerals - Made in the UK
- Price
- £14.67
- Rating
- 4.6/5
- Reviews
- 20,749
- Age
- 7y ago
Trending
90-day click momentum
Sanatogen Vital 50 + Multi Vitamin 30 per pack
- Price
- £8.47
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 9y ago

Incite Nutrition Multivitamin Tablets 180 Vegan Tablets 6 Month Supply Daily Formula with 23 Vitamins & Minerals Immune Support Energy Bone Health Suitable for Vegetarians & Vegans
- Price
- £6.21
- Rating
- 4.5/5
- Reviews
- 2,856
- Age
- 5y ago

Vita London A-Z Multivitamins for Men & Women 22 Essential Active Vitamins & Minerals with Iron High Strength Daily Supplement 120 Tablets UK Made Vegetarian
- Price
- £5.38
- Rating
- 4.2/5
- Reviews
- 543
- Age
- 2y ago

Zipvit A-Z Multivitamin Tablets for Men & Women 25 Essential Vitamins & Minerals Extra Support for Energy Heart Immunity & Mental Performance 180 Vegan Tablets 6 Month Supply
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 1,493
- Age
- 9y ago

Natures Aid Multivitamins & Minerals with Iron High Strength One-a-Day Multi-Vitamin Formula Supports Energy Immunity & Bone Health Non-GMO Gluten-Free 90 Easy-Swallow Softgel Capsules
- Price
- £5.56
- Rating
- 4.3/5
- Reviews
- 7,145
- Age
- 20y ago
Newest
by launch date
Zipvit A-Z Multivitamin Tablets for Men & Women 25 Essential Vitamins & Minerals Extra Support for Energy Heart Immunity & Mental Performance 90 Vegan Tablets 3 Month Supply Eco-Friendly Pouch
- Price
- £5.96
- Rating
- 4.7/5
- Reviews
- 1,493
- Age
- 1y ago

Vita London A-Z Multivitamins for Men & Women 22 Essential Active Vitamins & Minerals with Iron High Strength Daily Supplement 120 Tablets UK Made Vegetarian
- Price
- £5.38
- Rating
- 4.2/5
- Reviews
- 543
- Age
- 2y ago

A-Z Multivitamins and Minerals Tablets - 180 Vegan Multivitamin Tablets for Men & Women (6 Months Supply) - One a Day 26 Nutrients Multivitamins and Multi Minerals Pills - UK Manufactured
- Price
- £8.45
- Rating
- 4.6/5
- Reviews
- 1,133
- Age
- 3y ago

A-Z Multivitamin and Minerals Tablets Vitamins for Mens and Womens 23 High Strength Vitamins and Minerals Including Iron Zinc Vitamin C and More (90)
- Price
- £5.82
- Rating
- 4.5/5
- Reviews
- 588
- Age
- 3y ago

A-Z Multivitamin and Minerals 180 Tablets Vitamins for Mens and Womens 23 High Strength Vitamins and Minerals Including Iron Zinc Vitamin C and More (180)
- Price
- £7.77
- Rating
- 4.5/5
- Reviews
- 588
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
140
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
53%
Top 20: 93%
Open market
31%
- Supplement Tree17%
- Sanatogen16%
- Club Vits13%
- Vitamin Store10%
- Centrum8%
- Zipvit5%
Demand
A-z Multivitamins and Minerals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top A-z Multivitamins and Minerals search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sanatogen a-z complete multivitamin21K/yr
- a-z multivitamins and minerals23K/yr
- sanatogen12K/yr
- a to z multivitamins13K/yr
- a-z multivitamins6K/yr
- multivitamin a-z4K/yr
Reviews and returns
What reviews say buyers love and hate about A-z Multivitamins and Minerals
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
slight odd odor
An unpleasant odour
Awful smell
Experienced indigestion and after taste
The taste is hideous
Terrible taste
quite big too swallow though
Hard to swallow
I have swallowing problems
The tablets are large
small
They are huge
Only has 50% of daily vitamin D recommended dose
Horrible multivitamin
these complete vitamins are awful
Love
Excellent price
Excellent value for money
Good value for money
Good multi vitamin
Good value vitamins
Essential Vitamins
Good quality tablets
No complaints
Excellent product
no problem in swallowing
Easy to swallow
No struggle to swallow
As advertised
As described
Does what it says it does
Return
0.1% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A-z Multivitamins and Minerals questions
Answered from the same tracked data.









