Cooking Chocolate
FailDemand is soft, at -35.5% this quarter, so Cooking Chocolate is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £133K/yr154K searches / yr
- 90-day growth
- -35.5%search demand this quarter
- Competition
- 59%top-5 click share · 11 brands · 63 sellers
Flapen Score
Cooking Chocolate against its category
The dotted line is the Grocery average. Past it, Cooking Chocolate is stronger. Inside it, weaker.
Market
The Cooking Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cooking Chocolate 154K times last year and spent an estimated £133K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 154K
- Growth, 90 days vs prior 90
- -35.5%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £133Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- cooking chocolate68K searches a year
02 · Price
A sale here is worth £11.81.
Listings sell for £11.81 on average, from £1.80 to £48.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.81 that is £3K to £6K a year per listing.
- Average price
- £11.81under the $15 to $100 sweet spot
- Price range
- £1.80–£48.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #529 within Baking Supplies. It carries 843 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 75%
- Out of stock, average day
- 3.5%
- Average rank
- #529in Baking Supplies
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 843per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Cooking Chocolate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Milk Cooking Chocolate 150g
- Price
- £1.80
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 6y ago

Callebaut 823 Finest Belgian Milk Chocolate Couverture Callets 33.6% Cocoa 1kg
- Price
- £18.42
- Rating
- 4.7/5
- Reviews
- 6,629
- Age
- 14y ago

Callebaut 823 Finest Milk Chocolate Couverture Callets 33.6% Cocoa 400g
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 11mo ago

Callebaut Select Dark Chocolate Baking Callets 1 kg
- Price
- £19.03
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 10y ago

Callebaut Chocolate Bundle- 3x1kg Milk Dark & White Couverture Chocolate Callets- Belgian Chocolate Chips for Baking- Combine Pack of Callebaut White Chocolate Callets Dark & Milk Chocolate Callets
- Price
- £48.23
- Rating
- 4.7/5
- Reviews
- 2,291
- Age
- 10y ago
Trending
estimated 90-day click momentum
Dr. Oetker 54% Dark Chocolate Bar 100g
- Price
- £2.24
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 2y ago

Dr. Oetker Milk Chocolate 100g
- Price
- £2.16
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 2y ago

Callebaut Select Dark Chocolate Baking Callets 1 kg
- Price
- £19.03
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 10y ago

Callebaut 823 Finest Belgian Milk Chocolate Couverture Callets 33.6% Cocoa 1kg
- Price
- £18.42
- Rating
- 4.7/5
- Reviews
- 6,629
- Age
- 14y ago

Green & Blacks Organic Cooking 70% Dark Chocolate Bar 150g
- Price
- £3.59
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 18y ago
Newest
by launch date
Callebaut 823 Finest Milk Chocolate Couverture Callets 33.6% Cocoa 400g
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 11mo ago

Milk Chocolate Drops 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing by Candy Hive
- Price
- £12.18
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 1y ago

Dr. Oetker 54% Dark Chocolate Bar 100g
- Price
- £2.24
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 2y ago

Dr. Oetker Milk Chocolate 100g
- Price
- £2.16
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 2y ago

JM Posner Milk Chocolate for Baking Chocolate Fountains High Cocoa Butter Content No Oil Required Semi-Sweet Vegetarian Rainforest Sourced 900g
- Price
- £16.57
- Rating
- 4.6/5
- Reviews
- 263
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
63
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
9%
- Callebaut44%
- Morrisons27%
- Green & Black's6%
- Lindt6%
- Dr. Oetker5%
- Simply3%
- Open — no brand owns it (5 brands, 9%)
Demand
Cooking Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Cooking Chocolate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cooking chocolate68K/yr
- baking chocolate26K/yr
- cooking chocolate for baking18K/yr
- chocolate for baking10K/yr
- chocolate baking6K/yr
- cooking chocolate for melting12K/yr
- dark cooking chocolate7K/yr
- dark chocolate cooking4K/yr
- chocolate cooking4K/yr
Reviews and returns
What reviews say buyers love and hate about Cooking Chocolate
We read the reviews and the return reasons for every product selling here.
“A little expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooking Chocolate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









