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Cooking Chocolate

Fail

Demand is soft, at -35.5% this quarter, so Cooking Chocolate is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£133K/yr154K searches / yr
90-day growth
-35.5%search demand this quarter
Competition
59%top-5 click share · 11 brands · 63 sellers

Flapen Score

Cooking Chocolate against its category

The dotted line is the Grocery average. Past it, Cooking Chocolate is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooking Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooking Chocolate 154K times last year and spent an estimated £133K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-35.5%
Conversion, latest week
7.3%
Market size, estimated
£133Ka year
Peak month
December2.3× the quietest month
Top search term
cooking chocolate68K searches a year

02 · Price

A sale here is worth £11.81.

Listings sell for £11.81 on average, from £1.80 to £48.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.81 that is £3K to £6K a year per listing.

Average price
£11.81under the $15 to $100 sweet spot
Price range
£1.80–£48.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #529 within Baking Supplies. It carries 843 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
75%
Out of stock, average day
3.5%
Average rank
#529in Baking Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
843per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cooking Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

63

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

9%

  • Callebaut44%
  • Morrisons27%
  • Green & Black's6%
  • Lindt6%
  • Dr. Oetker5%
  • Simply3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Cooking Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Cooking Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooking chocolate68K/yr
  • baking chocolate26K/yr
  • cooking chocolate for baking18K/yr
  • chocolate for baking10K/yr
  • chocolate baking6K/yr
  • cooking chocolate for melting12K/yr
  • dark cooking chocolate7K/yr
  • dark chocolate cooking4K/yr
  • chocolate cooking4K/yr

Reviews and returns

What reviews say buyers love and hate about Cooking Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.03

A little expensive

Expensive

so not worth it

Sweetness7%−0.01

the chocolate was far too sweet

Too sweet

Dark and not overly sweet

Size-Overall7%0.00

These are small

way too small for chocolate chips cookies and muffins

Much smaller than the traditional chocolate chip

Taste-Overall6%+0.23

Not like the traditional Bournville taste

It didnt taste like I remember

Smell6%−0.03

The chemical smell from the packaging very strong

Love

Taste-Overall33%+0.23

Great taste

Very nice chocolate

it has a lovely rich taste

Value For Money11%−0.03

Great value for money

Good value

Worth the money

Quality-Overall10%+1.54

Good consistent quality

Excellent quality

chocolate cakes best quality

Baking9%+1.07

Great for baking

Great for any pudding or cake

Great cooking chocolate

Sweetness6%−0.01

Lovely chocolate

Bought on offer love dark chocolate

S. ooth and tasty

FAQ

Common Cooking Chocolate questions

Answered from the same tracked data.