Confectionary
FailThe top 5 brands take 100% of clicks, so Confectionary is a Fail.
- Flapen Score
- 33 / 100Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 4633
- Market size
- £80K/yr245K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 82%top-5 click share · 2 brands · 79 sellers
Flapen Score
Confectionary against its category
The dotted line is the Grocery average. Past it, Confectionary is stronger. Inside it, weaker.
Market
The Confectionary market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Confectionary 245K times last year and spent an estimated £80K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 245K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £80Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- chocolate candy89K searches a year
02 · Price
A sale here is worth £5.05.
Listings sell for £5.05 on average, from £1.41 to £28.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £5.05 that is £10K to £13K a year per listing.
- Average price
- £5.05under the $15 to $100 sweet spot
- Price range
- £1.41–£28.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #282 within Chocolate Candy. It carries 993 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #282in Chocolate Candy
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 993per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Confectionary products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cadbury Wispa Chocolate Bar Smooth & Creamy Aerated Milk Chocolate 4 x 27.9 g (Pack of 1)
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 3,300
- Age
- 4y ago

Cadbury Wispa Gold Chocolate Indulgent Milk Chocolate with Caramel Centre 4 x 38.3 g Bars (Pack of 1)
- Price
- £1.69
- Rating
- 4.7/5
- Reviews
- 911
- Age
- 4y ago

Cadbury Milk Chocolate Wispa Bars 23.7 g per bar Velvety Bubbly Texture (Pack of 7)
- Price
- £3.03
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago

Cadbury Wispa Chocolate Bar Velvety Bubbly Texture 23.7g (1 Pack of 4 Bars)
- Price
- £1.54
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 5y ago

Cadbury Wispa Chocolate Bar (48x36g)
- Price
- £28.41
- Rating
- 4.7/5
- Reviews
- 3,300
- Age
- 14y ago
Trending
90-day click momentum
Smarties Milk Chocolate Tubes Multipack - Smooth Milk Chocolate Covered in Colourful Crisp Sugar Shells - 4 x 38g Resealable Tubes
- Price
- £1.49
- Rating
- 4.7/5
- Reviews
- 472
- Age
- 14y ago

Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago

Cadbury Wispa Chocolate Bar Smooth & Creamy Aerated Milk Chocolate 4 x 27.9 g (Pack of 1)
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 3,300
- Age
- 4y ago

Cadbury Wispa Chocolate Bar (48x36g)
- Price
- £28.41
- Rating
- 4.7/5
- Reviews
- 3,300
- Age
- 14y ago

Cadbury Wispa Gold Chocolate Indulgent Milk Chocolate with Caramel Centre 4 x 38.3 g Bars (Pack of 1)
- Price
- £1.69
- Rating
- 4.7/5
- Reviews
- 911
- Age
- 4y ago
Newest
by launch date
Cadbury Bitsa Wispa Milk Chocolate Bites Big Share Bag 175 g (Pack of 1)
- Price
- £2.55
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 11mo ago

Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago

Cadbury Milk Chocolate Wispa Bars 23.7 g per bar Velvety Bubbly Texture (Pack of 7)
- Price
- £3.03
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago

Cadbury Milk Chocolate Wispa Bitsa Sharing Bag 100 g (Pack of 1)
- Price
- £1.41
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago

Cadbury Wispa Chocolate Bar Smooth & Creamy Aerated Milk Chocolate 4 x 27.9 g (Pack of 1)
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 3,300
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
79
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Cadbury98%
- Smarties2%
Demand
Confectionary search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Confectionary search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chocolate candy89K/yr
- wispa71K/yr
- chocolate sweets32K/yr
- sweets and chocolate28K/yr
- wispa chocolate bars20K/yr
- cadbury wispa4K/yr
Reviews and returns
What reviews say buyers love and hate about Confectionary
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not size I was expecting
Tiny Bars
Small size
Misleading
Not as advertised
This is false advertising
A bit expensive
a bit cheaper
when I went to re buy the price had doubled
Taste strange and wrong
Taste like weird Chocolatepaste
They taste wrong
This particular order was stored incorrectly so the chocolate split due to the warm weather
came melted
chocolate was melted an all outta shape
Love
Fair price
Amazing value
Great deal
Great taste
Delicious chocolate
Great chocolate
I found the sizes of the bars to be adequate
Nice size
there was good size bars in the pack
still good value for a wee sweet treat
Awesome chocolates thanks
Sweet treat
The variety is decent
Excellent quality
Great variety and value
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Confectionary questions
Answered from the same tracked data.









