Confectionary
FailThe top 5 brands take 100% of clicks, so Confectionary is a Fail.
- Flapen Score
- 33 / 100Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 4633
- Market size
- £80K/yr245K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 82%top-5 click share · 2 brands · 79 sellers
Flapen Score
Confectionary against its category
The dotted line is the Grocery average. Past it, Confectionary is stronger. Inside it, weaker.
Market
The Confectionary market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Confectionary 245K times last year and spent an estimated £80K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 245K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £80Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- chocolate candy89K searches a year
02 · Price
A sale here is worth £5.05.
Listings sell for £5.05 on average, from £1.41 to £28.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £5.05 that is £10K to £13K a year per listing.
- Average price
- £5.05under the $15 to $100 sweet spot
- Price range
- £1.41–£28.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #282 within Chocolate Candy. It carries 993 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #282in Chocolate Candy
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 993per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Confectionary products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cadbury Wispa Chocolate Bar Smooth & Creamy Aerated Milk Chocolate 4 x 27.9 g (Pack of 1)
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 3,300
- Age
- 4y ago

Cadbury Wispa Gold Chocolate Indulgent Milk Chocolate with Caramel Centre 4 x 38.3 g Bars (Pack of 1)
- Price
- £1.69
- Rating
- 4.7/5
- Reviews
- 911
- Age
- 4y ago

Cadbury Milk Chocolate Wispa Bars 23.7 g per bar Velvety Bubbly Texture (Pack of 7)
- Price
- £3.03
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago

Cadbury Wispa Chocolate Bar Velvety Bubbly Texture 23.7g (1 Pack of 4 Bars)
- Price
- £1.54
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 5y ago

Cadbury Wispa Chocolate Bar (48x36g)
- Price
- £28.41
- Rating
- 4.7/5
- Reviews
- 3,300
- Age
- 14y ago
Trending
estimated 90-day click momentum
Smarties Milk Chocolate Tubes Multipack - Smooth Milk Chocolate Covered in Colourful Crisp Sugar Shells - 4 x 38g Resealable Tubes
- Price
- £1.49
- Rating
- 4.7/5
- Reviews
- 472
- Age
- 14y ago

Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago

Cadbury Wispa Chocolate Bar Smooth & Creamy Aerated Milk Chocolate 4 x 27.9 g (Pack of 1)
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 3,300
- Age
- 4y ago

Cadbury Wispa Chocolate Bar (48x36g)
- Price
- £28.41
- Rating
- 4.7/5
- Reviews
- 3,300
- Age
- 14y ago

Cadbury Wispa Gold Chocolate Indulgent Milk Chocolate with Caramel Centre 4 x 38.3 g Bars (Pack of 1)
- Price
- £1.69
- Rating
- 4.7/5
- Reviews
- 911
- Age
- 4y ago
Newest
by launch date
Cadbury Bitsa Wispa Milk Chocolate Bites Big Share Bag 175 g (Pack of 1)
- Price
- £2.55
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 11mo ago

Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago

Cadbury Milk Chocolate Wispa Bars 23.7 g per bar Velvety Bubbly Texture (Pack of 7)
- Price
- £3.03
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago

Cadbury Milk Chocolate Wispa Bitsa Sharing Bag 100 g (Pack of 1)
- Price
- £1.41
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago

Cadbury Wispa Chocolate Bar Smooth & Creamy Aerated Milk Chocolate 4 x 27.9 g (Pack of 1)
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 3,300
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
79
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Cadbury98%
- Smarties2%
Demand
Confectionary search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Confectionary search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chocolate candy89K/yr
- wispa71K/yr
- chocolate sweets32K/yr
- sweets and chocolate28K/yr
- wispa chocolate bars20K/yr
- cadbury wispa4K/yr
Reviews and returns
What reviews say buyers love and hate about Confectionary
We read the reviews and the return reasons for every product selling here.
“Not size I was expecting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Confectionary questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









