Skip to content

Confectionary

Fail

The top 5 brands take 100% of clicks, so Confectionary is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£80K/yr245K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
82%top-5 click share · 2 brands · 79 sellers

Flapen Score

Confectionary against its category

The dotted line is the Grocery average. Past it, Confectionary is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Confectionary market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Confectionary 245K times last year and spent an estimated £80K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
6.4%
Market size, estimated
£80Ka year
Peak month
December3.4× the quietest month
Top search term
chocolate candy89K searches a year

02 · Price

A sale here is worth £5.05.

Listings sell for £5.05 on average, from £1.41 to £28.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £5.05 that is £10K to £13K a year per listing.

Average price
£5.05under the $15 to $100 sweet spot
Price range
£1.41–£28.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #282 within Chocolate Candy. It carries 993 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#282in Chocolate Candy
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
993per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Confectionary products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

79

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Cadbury98%
  • Smarties2%

Demand

Confectionary search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Confectionary search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chocolate candy89K/yr
  • wispa71K/yr
  • chocolate sweets32K/yr
  • sweets and chocolate28K/yr
  • wispa chocolate bars20K/yr
  • cadbury wispa4K/yr

Reviews and returns

What reviews say buyers love and hate about Confectionary

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Value For Money”
36%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not size I was expecting”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Confectionary questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data