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Confectionary

Fail

The top 5 brands take 100% of clicks, so Confectionary is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£80K/yr245K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
82%top-5 click share · 2 brands · 79 sellers

Flapen Score

Confectionary against its category

The dotted line is the Grocery average. Past it, Confectionary is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Confectionary market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Confectionary 245K times last year and spent an estimated £80K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
6.4%
Market size, estimated
£80Ka year
Peak month
December3.4× the quietest month
Top search term
chocolate candy89K searches a year

02 · Price

A sale here is worth £5.05.

Listings sell for £5.05 on average, from £1.41 to £28.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £5.05 that is £10K to £13K a year per listing.

Average price
£5.05under the $15 to $100 sweet spot
Price range
£1.41–£28.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #282 within Chocolate Candy. It carries 993 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#282in Chocolate Candy
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
993per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Confectionary products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Cadbury98%
  • Smarties2%

Demand

Confectionary search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Confectionary search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate candy89K/yr
  • wispa71K/yr
  • chocolate sweets32K/yr
  • sweets and chocolate28K/yr
  • wispa chocolate bars20K/yr
  • cadbury wispa4K/yr

Reviews and returns

What reviews say buyers love and hate about Confectionary

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.14

Not size I was expecting

Tiny Bars

Small size

Advertised Vs Actual Product14%−0.08

Misleading

Not as advertised

This is false advertising

Value For Money11%+2.11

A bit expensive

a bit cheaper

when I went to re buy the price had doubled

Taste-Overall6%+2.01

Taste strange and wrong

Taste like weird Chocolatepaste

They taste wrong

Storage Temperature6%−0.04

This particular order was stored incorrectly so the chocolate split due to the warm weather

came melted

chocolate was melted an all outta shape

Love

Value For Money34%+2.11

Fair price

Amazing value

Great deal

Taste-Overall29%+2.01

Great taste

Delicious chocolate

Great chocolate

Size-Overall7%−0.14

I found the sizes of the bars to be adequate

Nice size

there was good size bars in the pack

Sweetness5%+0.36

still good value for a wee sweet treat

Awesome chocolates thanks

Sweet treat

Quality-Overall5%−0.01

The variety is decent

Excellent quality

Great variety and value

FAQ

Common Confectionary questions

Answered from the same tracked data.