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Chocolates for Party Bags

Fail

The top 5 brands take 99% of clicks, so Chocolates for Party Bags is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£187K/yr372K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
73%top-5 click share · 6 brands · 79 sellers

Flapen Score

Chocolates for Party Bags against its category

The dotted line is the Grocery average. Past it, Chocolates for Party Bags is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolates for Party Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolates for Party Bags 372K times last year and spent an estimated £187K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £187K a year.

Searches, last 12 months
372K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
8.6%
Market size, estimated
£187Ka year
Peak month
December2.4× the quietest month
Top search term
chocolate buttons199K searches a year

02 · Price

A sale here is worth £5.85.

Listings sell for £5.85 on average, from £1.10 to £26.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £5.85 that is £15K to £18K a year per listing.

Average price
£5.85under the $15 to $100 sweet spot
Price range
£1.10–£26.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£15K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #623 within Chocolate Candy. It carries 202 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
94%
Out of stock, average day
4.7%
Average rank
#623in Chocolate Candy
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
202per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Chocolates for Party Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£19K£37K£56K£75K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

79

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Cadbury92%
  • Chocohugs2%
  • Nestle Milkybar2%
  • Dnaaz2%
  • Montezuma1%
  • Generic1%
  • Open — no brand owns it (0%)

Demand

Chocolates for Party Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Chocolates for Party Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate buttons199K/yr
  • cadbury buttons50K/yr
  • dairy milk buttons18K/yr
  • cadburys buttons18K/yr
  • chocolate buttons cadbury19K/yr
  • cadbury chocolate buttons14K/yr
  • giant chocolate buttons12K/yr
  • buttons chocolate7K/yr
  • giant buttons6K/yr
  • cadburys chocolate buttons7K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolates for Party Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.12

Expensive for what it is

Too expensive

Waste of money

Taste-Overall19%+2.10

No taste to them at all

nevertheless marred taste

they definitely dont taste like it if you have a coffee with them they are not going to last long I promise you

Size-Overall15%−0.08

was disappointed with the size

They are huge

small

Ingredients-Overall7%−0.03

More cheap ingredients like palm oil etc

Ingredients not as good as they used to be

No milk in it anymore

Storage Temperature5%−0.06

Obviously stored incorrectly

Melted into one mass

Just came a bit clumped together as melted in the heatwave

Love

Taste-Overall45%+2.10

Lovely chocolate tasting

Good taste

Superb chocolate, delicious

Quality-Overall13%+0.90

Brilliant quality

Great product

Usual excellent Cadbury's high quality

Value For Money12%−0.12

decent shelf life at a reasonable price. cheaper than most supermarkets

Great value

Good price

Gifting Purpose8%+0.84

Perfect gift

Great little gift box

Good to go with granddaughters 1st birthday present

Sweetness4%+0.19

Very very nice good quality chocolate not too sweet melted in the mouth not sickly they might be cheap

It's chocolate yummy

Great Yum Yum

FAQ

Common Chocolates for Party Bags questions

Answered from the same tracked data.