chocolates for party bags
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great201.65avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.10–£26.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£187K£187K/yr · 372K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.85avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chocolates for party bags is a £187K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chocolates for party bags market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £351K–£468K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #623
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 6%
- Out of stock
- 4.7%
- Avg brand age
- 42 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
79
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Cadbury92%
- Chocohugs2%
- Nestle Milkybar2%
- Dnaaz2%
- Montezuma1%
- Generic1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -18.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top chocolates for party bags search terms
- chocolate buttons199K/yr
- cadbury buttons50K/yr
- dairy milk buttons18K/yr
- cadburys buttons18K/yr
- chocolate buttons cadbury19K/yr
- cadbury chocolate buttons14K/yr
- giant chocolate buttons12K/yr
- buttons chocolate7K/yr
- giant buttons6K/yr
- cadburys chocolate buttons7K/yr
Top chocolates for party bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cadbury Dairy Milk Mega Buttons Giant Chocolate Buttons 192 g (Pack of 1)
Cadbury£2.174.7★312 rev
Cadbury Dairy Milk Buttons Bag Creamy Chocolate 100 g (Pack of 1)
Cadbury£1.674.7★323 rev
Cadbury Dairy Milk Giant Buttons Sharing Pouch 175 g (Pack of 1)
Cadbury£2.474.6★135 rev
Cadbury Dairy Milk Chocolate Buttons Treatsize Bags 4 x 14.4 g (Pack of 1)
Cadbury£1.104.7★193 rev
Cadbury Dairy Milk Caramel Nibbles Chocolate Bag 100 g (Pack of 1)
Cadbury£4.134.4★6 rev
Newest
by launch dateCadbury Dairy Milk Giant Buttons Sharing Pouch 175 g (Pack of 1)
Cadbury£2.47135 rev
Cadbury Dairy Milk Caramel Nibbles Chocolate Bag 100 g (Pack of 1)
Cadbury£4.136 rev
Cadbury Dairy Milk Chocolate Buttons Treatsize Bags 4 x 14.4 g (Pack of 1)
Cadbury£1.10193 rev
Cadbury Dairy Milk Buttons Bag Creamy Chocolate 100 g (Pack of 1)
Cadbury£1.67323 rev
Cadbury Dairy Milk Giant Buttons Chocolate Bag 100 g (Pack of 1)
Cadbury£1.7375 rev
Trending
90-day click momentumCadbury Dairy Milk Caramel Nibbles Chocolate Bag 100 g (Pack of 1)
Cadbury£4.134.4★
Cadbury Dairy Milk Mega Buttons Giant Chocolate Buttons 192 g (Pack of 1)
Cadbury£2.174.7★
Dairy Milk Buttons Chocolate Bag Case of 10x85g
Generic£26.593.6★
Cadbury Darkmilk Chocolate Rich and Creamy Giant Buttons Sharing Bag Bite Size Treats 100 g (Pack of 1)
Cadbury£1.834.5★
Cadbury Dairy Milk Buttons Bag Creamy Chocolate 100 g (Pack of 1)
Cadbury£1.674.7★
What buyers say about chocolates for party bags
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely chocolate tasting”
“Brilliant quality”
“decent shelf life at a reasonable price. cheaper than most supermarkets”
“Perfect gift”
“Very very nice good quality chocolate not too sweet melted in the mouth not sickly they might be cheap”
“Perfect size”
“As described”
“very soft chocolate”
“Dairy milk the best chocolate”
“Ideal for decoration of cakes”
What buyers complain about
“Expensive for what it is”
“No taste to them at all”
“was disappointed with the size”
“More cheap ingredients like palm oil etc”
“Obviously stored incorrectly”
“Doesnt even taste like chocolate anymore just greasy and almost tasteless, wont”
“Didn't last long”
“All Products are cut at either side to let air out”
“not lots of chocolate in there”
“not as good as the original Cadbury product”
Common questions
- Is chocolates for party bags profitable to sell on Amazon United Kingdom?
- The niche generates £187K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the chocolates for party bags niche?
- 6 brands and 79 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in chocolates for party bags?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for chocolates for party bags peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the chocolates for party bags niche?
- Listings span £1.10–£26.59; the average listing price is £5.85 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.