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Chocolate Frog

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $45K a year here, so Chocolate Frog is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£45K/yr67K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
57%top-5 click share · 13 brands · 59 sellers

Flapen Score

Chocolate Frog against its category

The dotted line is the Grocery average. Past it, Chocolate Frog is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Frog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Frog 67K times last year and spent an estimated £45K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
5.2%
Market size, estimated
£45Ka year
Peak month
December5.2× the quietest month
Top search term
harry potter chocolate frog26K searches a year

02 · Price

A sale here is worth £12.79.

Listings sell for £12.79 on average, from £4.42 to £31.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.79 that is £1K to £3K a year per listing.

Average price
£12.79under the $15 to $100 sweet spot
Price range
£4.42–£31.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #655 within Chocolate Candy. It carries 426 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#655in Chocolate Candy
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
426per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Chocolate Frog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

59

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

19%

  • Jelly Belly16%
  • Bruce's Candy Kitchen15%
  • Harry Potter15%
  • GWCC14%
  • Warner Bros11%
  • Warner Bros Pictures9%

Demand

Chocolate Frog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Chocolate Frog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter chocolate frog26K/yr
  • chocolate frog19K/yr
  • chocolate frogs11K/yr
  • chocolate frog harry potter11K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Frog

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money57%−0.24

Expensive

Slightly overpriced -

Overpriced

Size-Overall21%−0.03

be mindful that the chocolate is small

Too large

Small

Sweetness3%−0.02

Hogwort sweets

Taste-Overall3%+1.88

wasn't great tasting chocolate

Love

Taste-Overall21%+1.88

She loved the jelly slugs and chocolate frogs, and she enjoyed the unpredictable tasting of the Bertie Bott's beans

chocolate isn't bad as well

Tasty chocolate

Advertised Vs Actual Product19%+1.77

looks better than the pictures

Done the job

As described

Size-Overall15%−0.03

it fits great

they are fit for purpose

Gifting Purpose14%+0.66

It was a gift

Meant as a gift

Perfect Mother's Day Gift

Design-Overall8%+0.08

Box looks really nice

Not chocolate Tree decoration looks great

Return

0.3% Return rate 75% Fixable by listing

Size-Overall75%█▁█▁▁█

be mindful that the chocolate is small

Too large

Small

Scratch Resistance25%▁█▁▁▁▁

FAQ

Common Chocolate Frog questions

Answered from the same tracked data.