chocolate frog
Worth a lookShows low returns (0.3%), but a small market ($45K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great426.3avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.42–£31.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.79avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Bad£45K£45K/yr · 67K searches
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chocolate frog is a £45K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chocolate frog market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £38K–£51K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #655
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
59
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
19%
- Jelly Belly16%
- Bruce's Candy Kitchen15%
- Harry Potter15%
- GWCC14%
- Warner Bros11%
- Warner Bros Pictures9%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -27.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Top chocolate frog search terms
- harry potter chocolate frog26K/yr
- chocolate frog19K/yr
- chocolate frogs11K/yr
- chocolate frog harry potter11K/yr
Top chocolate frog products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jelly Belly|Harry Potter Chocolate Frog 15g
Jelly Belly£4.424.1★414 rev
Harry Potter Warner Brothers Milk Chocolate Frog With Collectible Wizard Trading Card
Bruce's Candy Kitchen£5.104.4★177 rev
Harry Potter Chocolate Frog Including A Special Wizarding Collectors Card Official Warner Bros. Studio Tour London Merchandise
Warner Bros£17.684.3★358 rev
Harry Potter Official Chocolate Frog Keyring by The Carat Shop
Harry Potter£10.594.2★36 rev
Licensed Harry Potter Choclate Frog Gold Foil Print Ladies/Girls T-Shirt top (XL)
GWCC£17.394.5★2 rev
Newest
by launch date
Hannahs Chocolate Frogs 600g Resealable Tub | Soft Milky Chewy Sweet Shop Classic | Ideal for Sharing Gifting and Party Treats.
Krazy Kandi£7.180 rev
Harry Potter Sweets Harry Potter Chocolate Frog Bertie Botts Every Flavour Beans Retro Sweets Sweet Box Sweet boxes Box of Sweeties Sweeties Hamper (Slug Bean Frog ) Plus a Random Sticker
Warner Bros Pictures£11.8555 rev
Harry Potter HarryPotter Sweets HarryPotter Chocolate Frog Bertie Botts Every Flavour Beans Harry Potter Chocolate (Bertie Botts Beans 3x)
Warner Bros Pictures£7.7713 rev
Harry Potter Sweets Harry Potter Chocolate Frog Retro Sweets Sweet Box Sweet boxes Box of Sweeties Sweeties Hamper (Chocolate Frogs 3x) Plus Sticker
Warner Bros Pictures£12.933 rev
Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift
Harry Potter£31.591,371 rev
Trending
90-day click momentumLicensed Harry Potter Choclate Frog Gold Foil Print Ladies/Girls T-Shirt top (M)
GWCC£15.344.5★
Licensed Harry Potter Choclate Frog Gold Foil Print Ladies/Girls T-Shirt top (L)
GWCC£16.024.5★
Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift
Harry Potter£31.594.8★
Harry Potter Official Chocolate Frog Keyring by The Carat Shop
Harry Potter£10.594.2★
Licensed Harry Potter Choclate Frog Gold Foil Print Ladies/Girls T-Shirt top (XL)
GWCC£17.394.5★
What buyers say about chocolate frog
What buyers praise and complain about, mined from review topics.What buyers love
“She loved the jelly slugs and chocolate frogs, and she enjoyed the unpredictable tasting of the Bertie Bott's beans”
“looks better than the pictures”
“it fits great”
“It was a gift”
“Box looks really nice”
“Made from strong materials”
What buyers complain about
“Expensive”
“be mindful that the chocolate is small”
“Hogwort sweets”
“wasn't great tasting chocolate”
Top return reasons
Common questions
- Is chocolate frog profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the chocolate frog niche?
- 13 brands and 59 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in chocolate frog?
- Top complaints mined from reviews: Value For Money, Size-Overall, Sweetness. The return rate is 0.3%.
- When does demand for chocolate frog peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the chocolate frog niche?
- Listings span £4.42–£31.59; the average listing price is £12.79 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.