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Charcuterie Hamper

Fail

Shoppers spend only $38K a year here, so Charcuterie Hamper is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£38K/yr28K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
63%top-5 click share · 12 brands · 15 sellers

Flapen Score

Charcuterie Hamper against its category

The dotted line is the Grocery average. Past it, Charcuterie Hamper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcuterie Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charcuterie Hamper 28K times last year and spent an estimated £38K. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
4.7%
Market size, estimated
£38Ka year
Top search term
charcuterie hamper20K searches a year

02 · Price

A sale here is worth £28.81.

Listings sell for £28.81 on average, from £7.97 to £49.58. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £28.81 that is £0 to £3K a year per listing.

Average price
£28.81inside the $15 to $100 sweet spot
Price range
£7.97–£49.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #55 within Hampers & Gourmet Gifts. It carries 91 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
50%
Out of stock, average day
10.0%
Average rank
#55in Hampers & Gourmet Gifts
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
91per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Charcuterie Hamper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

15

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

12%

  • The Cheese Wedge Co.49%
  • The Real Cure17%
  • House of Gifts10%
  • The Hamper Fairy6%
  • Hniuyun4%
  • SERIOUS PIG3%
  • Open — no brand owns it (6 brands, 12%)

Demand

Charcuterie Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.9× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Charcuterie Hamper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.23

Not worth the high price by far

A bit pricey

It looked expensive

Taste-Overall12%+0.27

Not all items had a great taste

Theyre not very tasty

some of the things in the box taste abit funky

Size-Overall10%−0.07

The packets are quite small

Smaller than I thought

the portions far too small

Quality-Overall6%+0.68

The charcuterie was poor quality

not as good as it sounds

Texture/Consistency-Overall4%−0.05

Cheese was mouldy

Love

Gifting Purpose38%+3.63

Gift for Christmas

Excellent gift

Birthday gift

Quality-Overall23%+0.68

I think its still very reasonable for the quality you get

Extremely good quality

Great products good variety

Taste-Overall19%+0.27

Food was delicious

Very tasty

The rest looks delicious

Value For Money4%−0.23

its good value for money

Good value

Good value for money as a treat

Crispiness2%−0.03

the crisps were ok

it was really good — very crunchy

Cheese Bites: - So crisp and crunchy and flavoursome

Return

0.1% Return rate 85% Fixable by listing

Size-Overall77%█▆▇▁▇▅

The packets are quite small

Smaller than I thought

the portions far too small

Compatibility-Overall7%▁█▁▁▁▁
Quality-Overall5%▁▁▁█▂▁

The charcuterie was poor quality

not as good as it sounds

Advertised Vs Actual Product5%▁▁█▁▃█

The picture is very deceiving as the charcuterie is minute packets

Shape/Style3%▁▁▁▁▁█

FAQ

Common Charcuterie Hamper questions

Answered from the same tracked data.