Champagne
MaybeReturns run at only 0.7% of orders. But the products selling today already average 4.6★, so Champagne is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £3.2M/yr2.0M searches / yr
- 90-day growth
- +11.6%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 69 sellers
Flapen Score
Champagne against its category
The dotted line is the Grocery average. Past it, Champagne is stronger. Inside it, weaker.
Market
The Champagne market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Champagne 2.0M times last year and spent an estimated £3.2M. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.2M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +11.6%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £3.2Ma year
- Peak month
- December3.7× the quietest month
- Top search term
- champagne1.2M searches a year
02 · Price
A sale here is worth £27.73.
Listings sell for £27.73 on average, from £16.16 to £46.39. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £27.73 that is £111K to £139K a year per listing.
- Average price
- £27.73inside the $15 to $100 sweet spot
- Price range
- £16.16–£46.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £111K–£139K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #11 within Beer, Wine & Spirits. It carries 1,302 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #11in Beer, Wine & Spirits
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,302per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Champagne products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Moët & Chandon Brut Impérial Champagne Gift Box 75cl
- Price
- £29.15
- Rating
- 4.8/5
- Reviews
- 7,089
- Age
- 13y ago

Moët & Chandon Brut Impérial Champagne 75cl
- Price
- £28.58
- Rating
- 4.8/5
- Reviews
- 1,313
- Age
- 14y ago

Veuve Clicquot Yellow Label Champagne Gift Box 75cl
- Price
- £41.10
- Rating
- 4.8/5
- Reviews
- 3,212
- Age
- 14y ago

Bollinger Special Cuvee Non Vintage Champagne | Limited Edition James Bond Gift Box | 75cl
- Price
- £36.89
- Rating
- 4.8/5
- Reviews
- 2,963
- Age
- 15y ago

Mumm Cordon Rouge Brut
- Price
- £22.58
- Rating
- 4.8/5
- Reviews
- 957
- Age
- 15y ago
Trending
90-day click momentum
Prosecco & Luxury Chocolate Truffles Gift Set Hamper - Mayfair Chocolatier - Gift for Birthday Christmas Mothers Day Valentines Day Anniversary Fathers Day Easter Gift - The London Hamper Co.
- Price
- £29.55
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 8mo ago

Taittinger Brut Réserve Non Vintage Champagne in Gift Box 75cl
- Price
- £31.29
- Rating
- 4.7/5
- Reviews
- 1,908
- Age
- 10y ago

Balathier Champagne Brut Rosé 75cl
- Price
- £16.16
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 7mo ago

Nyetimber Classic Cuvee Sparkling Wine 75 cl
- Price
- £24.31
- Rating
- 4.8/5
- Reviews
- 109
- Age
- 6y ago

Balathier Champagne Brut 75cl
- Price
- £16.44
- Rating
- 4.3/5
- Reviews
- 146
- Age
- 7mo ago
Newest
by launch date
Balathier Champagne Brut 75cl
- Price
- £16.44
- Rating
- 4.3/5
- Reviews
- 146
- Age
- 7mo ago

Balathier Champagne Brut Rosé 75cl
- Price
- £16.16
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 7mo ago

Prosecco & Luxury Chocolate Truffles Gift Set Hamper - Mayfair Chocolatier - Gift for Birthday Christmas Mothers Day Valentines Day Anniversary Fathers Day Easter Gift - The London Hamper Co.
- Price
- £29.55
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 8mo ago

Moët & Chandon Brut Impérial Champagne Red Limited Edition Gift Box
- Price
- £35.14
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 10mo ago

Mumm Marlborough Brut Prestige 75cl
- Price
- £17.64
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
69
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
10%
- Moët & Chandon47%
- TAITTINGER11%
- Bollinger9%
- Veuve Clicquot9%
- g.h. mumm9%
- Balathier5%
- Open — no brand owns it (6 brands, 10%)
Demand
Champagne search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Champagne search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- champagne1.2M/yr
- champagne gift set138K/yr
- moet and chandon champagne119K/yr
- mumm73K/yr
- bollinger champagne77K/yr
- moet64K/yr
- veuve clicquot champagne50K/yr
- taittinger champagne36K/yr
- verve clique champagne29K/yr
- dom perignon champagne34K/yr
Reviews and returns
What reviews say buyers love and hate about Champagne
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
Reasonable price
Great value
Very good price we feel
This is the nicest Champagne I have ever tasted
Lovely dry bubbles with fun and fruity taste
Great taste
Good champagne
And smoother than some lighter, cheaper Champagnes
Moet&Chandon Champagne. Perfect for celebrating any occasion
perfect, perfect gift
Great for gifting
Great gift for a host
full of flavour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Champagne questions
Answered from the same tracked data.









