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Champagne

Maybe

Returns run at only 0.7% of orders. But the products selling today already average 4.6★, so Champagne is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£3.2M/yr2.0M searches / yr
90-day growth
+11.6%search demand this quarter
Competition
62%top-5 click share · 12 brands · 69 sellers

Flapen Score

Champagne against its category

The dotted line is the Grocery average. Past it, Champagne is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Champagne market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Champagne 2.0M times last year and spent an estimated £3.2M. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.2M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
5.7%
Market size, estimated
£3.2Ma year
Peak month
December3.7× the quietest month
Top search term
champagne1.2M searches a year

02 · Price

A sale here is worth £27.73.

Listings sell for £27.73 on average, from £16.16 to £46.39. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £27.73 that is £111K to £139K a year per listing.

Average price
£27.73inside the $15 to $100 sweet spot
Price range
£16.16–£46.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
£111K–£139K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #11 within Beer, Wine & Spirits. It carries 1,302 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#11in Beer, Wine & Spirits
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,302per listing
Listings tracked
20

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
69 months

Products

Top Champagne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£317K£635K£952K£1.3M1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

69

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

10%

  • Moët & Chandon47%
  • TAITTINGER11%
  • Bollinger9%
  • Veuve Clicquot9%
  • g.h. mumm9%
  • Balathier5%
  • Open — no brand owns it (6 brands, 10%)

Demand

Champagne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Champagne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • champagne1.2M/yr
  • champagne gift set138K/yr
  • moet and chandon champagne119K/yr
  • mumm73K/yr
  • bollinger champagne77K/yr
  • moet64K/yr
  • veuve clicquot champagne50K/yr
  • taittinger champagne36K/yr
  • verve clique champagne29K/yr
  • dom perignon champagne34K/yr

Reviews and returns

What reviews say buyers love and hate about Champagne

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money27%+1.77

Reasonable price

Great value

Very good price we feel

Taste-Overall26%+1.67

This is the nicest Champagne I have ever tasted

Lovely dry bubbles with fun and fruity taste

Great taste

Alcohol Flavor20%−0.11

Good champagne

And smoother than some lighter, cheaper Champagnes

Moet&Chandon Champagne. Perfect for celebrating any occasion

Gifting Purpose10%+0.54

perfect, perfect gift

Great for gifting

Great gift for a host

Flavor7%+0.35

full of flavour

FAQ

Common Champagne questions

Answered from the same tracked data.