71
socks
Launch itA $3.9M/yr market growing +32.9% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible£3.9M£3.9M/yr · 7.4M searches
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Good+32.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,369.88avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Price range
Bad£3.60–£16.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand