Heels
MaybeThe top 5 products take only 11% of clicks. But buyers convert on only 0.2% of searches, so Heels is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 2,461 Fashion niches · +6 vs the category median of 4854
- Market size
- £186K/yr4.1M searches / yr
- 90-day growth
- +20.5%search demand this quarter
- Competition
- 11%top-5 click share · 48 brands · 92 sellers
Flapen Score
Heels against its category
The dotted line is the Fashion average. Past it, Heels is stronger. Inside it, weaker.
Market
The Heels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heels 4.1M times last year and spent an estimated £186K. The top 5 brands take 68% of clicks. Demand peaks in May–Jun. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.
- Searches, last 12 months
- 4.1M
- Growth, 90 days vs prior 90
- +20.5%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £186Ka year
- Peak month
- May2.2× the quietest month
- Top search term
- heels475K searches a year
02 · Price
A sale here is worth £20.58.
Listings sell for £20.58 on average, from £5.74 to £107.74. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £20.58 that is £0 to £2K a year per listing.
- Average price
- £20.58inside the $15 to $100 sweet spot
- Price range
- £5.74–£107.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 6.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #141 within Shoes. It carries 3,643 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 84%
- Out of stock, average day
- 3.4%
- Average rank
- #141in Shoes
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,643per listing
- Listings tracked
- 241
04 · Newcomers
Amazon counts 2 of last year's 38 launches as successful.
38 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 38
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Heels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Glamnest Womens Kitten Heel Sandals Square Toe Flip Flop Heels 4.5CM/1.77 Inch Ladies Low Heel Thong Sandals Black 5 UK
- Price
- £22.92
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 7mo ago

Amazon Essentials Womens High Block Heel Sandal White Patent 5.5 UK
- Price
- £18.28
- Rating
- 4.1/5
- Reviews
- 907
- Age
- 1y ago

Amazon Essentials Womens Mary Jane Ballet Pumps Black Velvet 7 UK
- Price
- £16.27
- Rating
- 4.4/5
- Reviews
- 1,767
- Age
- 1y ago

Glamnest Womens Kitten Heel Sandals Square Open Toe Flip Flop Low Heels Slip On Thong Heeled Sandals Shoes Party Dress Black 6UK
- Price
- £20.29
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 7mo ago

Glamnest Womens Kitten Heel Sandals Square Open Toe Flip Flop Low Heels Slip On Thong Heeled Sandals Shoes Party Dress Black 5UK
- Price
- £20.25
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 7mo ago
Trending
90-day click momentum
TRUFFLE Collection Dua Womens Black Heeled Sandal - Size 6 UK - Black
- Price
- £16.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10y ago

Glamnest Womens Kitten Heel Sandals Square Open Toe Flip Flop Low Heels Slip On Thong Heeled Sandals Shoes Party Dress Black 6.5UK
- Price
- £20.92
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 7mo ago

Amazon Essentials Womens Belice Ballet Flat Black White Faux Snake Skin 9 UK Wide
- Price
- £11.43
- Rating
- 4.1/5
- Reviews
- 80,603
- Age
- 6y ago

Amazon Essentials Womens High Block Heel Sandal White Patent 5.5 UK
- Price
- £18.28
- Rating
- 4.1/5
- Reviews
- 907
- Age
- 1y ago

Amazon Essentials Womens Platform Block Heel Sandal Black Faux Suede 13
- Price
- £23.25
- Rating
- 4.3/5
- Reviews
- 347
- Age
- 1y ago
Newest
by launch date
Glamnest Womens Kitten Heel Sandals Square Toe Flip Flop Heels 4.5CM/1.77 Inch Ladies Low Heel Thong Sandals Black 5 UK
- Price
- £22.92
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 7mo ago

Glamnest Womens Kitten Heel Sandals Square Open Toe Flip Flop Low Heels Slip On Thong Heeled Sandals Shoes Party Dress Black 6UK
- Price
- £20.29
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 7mo ago

Glamnest Womens Kitten Heel Sandals Square Open Toe Flip Flop Low Heels Slip On Thong Heeled Sandals Shoes Party Dress Black 5UK
- Price
- £20.25
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 7mo ago

Glamnest Womens Kitten Heel Sandals Square Open Toe Flip Flop Low Heels Slip On Thong Heeled Sandals Shoes Party Dress White 5UK
- Price
- £22.39
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 7mo ago

Glamnest Womens Kitten Heel Sandals Square Open Toe Flip Flop Low Heels Slip On Thong Heeled Sandals Shoes Party Dress Black 6.5UK
- Price
- £20.92
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 11% of clicks. An open shelf where new products get seen.
Brands
48 falling
Sellers
92
Top-5 brand share
68%
Top 20: 90%
Top-5 click share
11%
Top 20: 25%
Open market
33%
- DREAM PAIRS33%
- Amazon Essentials12%
- Glamnest11%
- Lilley5%
- Greatonu3%
- PIZZ ANNU3%
Demand
Heels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.2×
Search terms
Top Heels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heels475K/yr
- kitten heels190K/yr
- mary jane shoes for women261K/yr
- high heels273K/yr
- summer shoes for women uk97K/yr
- black heels230K/yr
- pavers shoes for women186K/yr
- white heels139K/yr
- gold heels143K/yr
- loafers shoes for women179K/yr
Reviews and returns
What reviews say buyers love and hate about Heels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too big
Poor fitting
Far too small
Not Comfortable for me
not comfortable to walk in
Not as comfortable as they look
no good if you need a wide shoe
Not wide
far too narrow
after reading reviews I sized up to a 7 I can't get my feet in them at all
Don't cover toes
they were too wide for her narrow feet
Ankle strap not long enough
Strap broke as soon as my daughter put them on obviously cheap for a reason
strap too short
Love
Comfortable and cute
Very comfortable shoes
Very comfortable shoes
True fit
Shoes perfect fit
Fit well
Worth the money
Excellent value for money
Good for the price
Good quality shoes good fit
Decent quality
Beautiful quality shoes
The kitten heel is great
I particularly like the kitten heel
Very smart and lovely comfy shoes with well fitting heel
Return
6.5% Return rate 75% Fixable by listing
Too big
Poor fitting
Far too small
after reading reviews I sized up to a 7 I can't get my feet in them at all
Don't cover toes
they were too wide for her narrow feet
no good if you need a wide shoe
Not wide
far too narrow
Not Comfortable for me
not comfortable to walk in
Not as comfortable as they look
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heels questions
Answered from the same tracked data.









