Garter
MaybeReturns run at only 0.6% of orders. But prices span $3.03–$15.80, mostly outside the sweet spot, so Garter is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 2,461 Fashion niches · +8 vs the category median of 4856
- Market size
- £104K/yr256K searches / yr
- 90-day growth
- +25.2%search demand this quarter
- Competition
- 52%top-5 click share · 29 brands · 58 sellers
Flapen Score
Garter against its category
The dotted line is the Fashion average. Past it, Garter is stronger. Inside it, weaker.
Market
The Garter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Garter 256K times last year and spent an estimated £104K. The top 5 brands take 59% of clicks. Demand peaks in Jul–Oct. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 256K
- Growth, 90 days vs prior 90
- +25.2%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £104Ka year
- Peak month
- October3.1× the quietest month
- Top search term
- something blue for the bride44K searches a year
02 · Price
A sale here is worth £6.78.
Listings sell for £6.78 on average, from £3.03 to £15.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £6.78 that is £678 to £2K a year per listing.
- Average price
- £6.78under the $15 to $100 sweet spot
- Price range
- £3.03–£15.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £678–£2K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #81 within Novelty & Special Use Clothing. It carries 280 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 97%
- Out of stock, average day
- 2.5%
- Average rank
- #81in Novelty & Special Use Clothing
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 280per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 1 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Garter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cotswold Crafts By Emma Forget-Me-Not Bridal Charm - Handmade Blue Silver Sixpence Gift for Bride Garter or Bouquet Accessory - Locally Pressed Forget Me Not Flower for Bridal Showers and Weddings
- Price
- £14.38
- Rating
- 4.9/5
- Reviews
- 83
- Age
- 4y ago
ohyeahlady Wedding Garters for Brides 2Pcs Floral Lace Bridal Garter Set Elastic Thigh Leg Ring for Bride to Be Cosplay Prom Dance Party Accessory One Size Blue
- Price
- £5.88
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 2y ago
Kaempe Blue Garters for Brides Wedding Garters for Brides Wedding Gift with Greeting Card and Box Bow Lace Stretchable Bridal Gift Accessories for Party Engagement Bridal Shower (Light Blue)
- Price
- £5.25
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 10mo ago
Ouligay Blue Garters for Brides Wedding Garters Lace Bow Bridal Garter for Bride Gifts Something Blue for the Bride Women Wedding Accessories
- Price
- £3.03
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 1y ago
W&F GIFT Wedding Handkerchief - 12 x 12 - Something Blue for Bride on Wedding Day - Mother of the Bride Gifts Bridal Weddings Hankie - Mom Handkerchief Weddings Gifts for Brides from Daughter - BOL
- Price
- £7.96
- Rating
- 4.8/5
- Reviews
- 788
- Age
- 2y ago
Trending
90-day click momentum
Azoisuwr Blue Garters for Brides with Gift Box Lace Wedding Garter Something Blue for the Bride Wedding Accessories for Bridal Shower Bachelorette Wedding Hen Party
- Price
- £4.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Blue Garters for Brides Something Blue for the Bride with Card and Box
- Price
- £5.04
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 3mo ago
The Brides Wedding Garter with Lace and Rhinestone Leg Loops black One size
- Price
- £4.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Ann Summers Glossy Lace Stocking & Suspender Set for Women Black
- Price
- £11.80
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 1y ago
alisikee 2PCs Leg Garter with Chains Elastic Heart Thigh Garters for Women Birthday Valentine Wedding Gift
- Price
- £8.57
- Rating
- 4.5/5
- Reviews
- 493
- Age
- 5y ago
Newest
by launch dateBlue Garters for Brides Something Blue for the Bride with Card and Box
- Price
- £5.04
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 3mo ago
Azoisuwr Blue Garters for Brides with Gift Box Lace Wedding Garter Something Blue for the Bride Wedding Accessories for Bridal Shower Bachelorette Wedding Hen Party
- Price
- £4.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
The Brides Wedding Garter with Lace and Rhinestone Leg Loops black One size
- Price
- £4.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Neyauo Something Blue for Bride Exquisite Wedding Gifts Blue Bridal Bouquet Charm Wedding Garter Charm from Mom Dad Grandma Sister Friends
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
3PCS Something Blue for The Bride Bride Gifts with Blue Garters for Brides Handkerchief and Brooch Elegant Wedding Accessory Set Thoughtful Gift for The Bride Wedding Souvenirs
- Price
- £5.26
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 falling
Sellers
58
Top-5 brand share
59%
Top 20: 90%
Top-5 click share
52%
Top 20: 86%
Open market
37%
- Cotswold Crafts By Emma22%
- ohyeahlady14%
- W&F GIFT8%
- Kaempe7%
- Ouligay7%
- alisikee4%
Demand
Garter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct · busiest ÷ quietest = 3.1×
Search terms
Top Garter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- something blue for the bride44K/yr
- garter41K/yr
- garters for brides27K/yr
- blue garters for brides22K/yr
- something blue15K/yr
- something old something new something borrowed something blue16K/yr
- wedding garters for brides13K/yr
- thigh garter13K/yr
- wedding garter10K/yr
- blue garter7K/yr
Reviews and returns
What reviews say buyers love and hate about Garter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesnt fit in box
The small size just falls down
Small
Garter looks cheap
not made very well
it might not be as good quality
Not comfy
Misleading image
not what was advertised
This product as far as Im concern is not like the description
Breaks easily
Love
looks well made
No complaints at all here
Good quality
Great gift
Lovely gift box
Perfect wedding gift
As described
exactly as shown in pictures
Just the thing I was looking for
Pretty,
It's a lovely gift as a blue item
Pretty
Fits perfectly
Fits leg circumference between 16 and 29 approx. 40.7cm to 73.7cm
Perfect size and nicely presented
Return
0.6% Return rate 61% Fixable by listing
doesnt fit in box
The small size just falls down
Small
Garter looks cheap
not made very well
it might not be as good quality
as it should be blue
Thighs too big
Misleading image
not what was advertised
This product as far as Im concern is not like the description
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
Racer Back Bra Clip
£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Garter questions
Answered from the same tracked data.