Garter

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months

256K

Growth, 90 days vs prior 90

+25.2%

Conversion, latest week

6.0%

Market size, estimated

£104Ka year

Peak month

October3.1× the quietest month

Top search term

something blue for the bride44K searches a year

Listings sell for £6.78 on average, from £3.03 to £15.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £6.78 that is £678 to £2K a year per listing.

Average price

£6.78under the $15 to $100 sweet spot

Price range

£3.03–£15.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£678–£2K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #81 within Novelty & Special Use Clothing. It carries 280 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

97%

Out of stock, average day

2.5%

Average rank

#81in Novelty & Special Use Clothing

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

280per listing

Listings tracked

33

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months