Bum Bag
MaybeSearch demand grew +83.2% this quarter. But products sell for $10.73 on average, outside the sweet spot, so Bum Bag is a Maybe.
- Flapen Score
- 59 / 100Top 14% of 2,461 Fashion niches · +11 vs the category median of 4859
- Market size
- £635K/yr1.6M searches / yr
- 90-day growth
- +83.2%search demand this quarter
- Competition
- 52%top-5 click share · 17 brands · 29 sellers
Flapen Score
Bum Bag against its category
The dotted line is the Fashion average. Past it, Bum Bag is stronger. Inside it, weaker.
Market
The Bum Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bum Bag 1.6M times last year and spent an estimated £635K. The top 5 brands take 80% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +83.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £635K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +83.2%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £635Ka year
- Peak month
- August3.0× the quietest month
- Top search term
- bum bag454K searches a year
02 · Price
A sale here is worth £10.73.
Listings sell for £10.73 on average, from £4.18 to £22.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £10.73 that is £16K to £21K a year per listing.
- Average price
- £10.73under the $15 to $100 sweet spot
- Price range
- £4.18–£22.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £16K–£21K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #23 within Luggage & Travel Gear. It carries 2,517 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #23in Luggage & Travel Gear
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,517per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Bum Bag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bumbags for Ladies Bum Bag Fanny Pack Men Women Waist Pack Lightweight Adjustable for Running Walking Hiking Jogging (Black)
- Price
- £5.50
- Rating
- 4.4/5
- Reviews
- 351
- Age
- 1y ago

Bumbags Waist Fanny Pack Ladies Fashion Bum Bag with Adjustable Belt for Sport Hiking Girls Women Men (Black)
- Price
- £5.69
- Rating
- 4.3/5
- Reviews
- 752
- Age
- 2y ago

Bum Bag for Ladies Women Men Girls Bumbags Waist Fanny Pack with Headphone Jack and Adjustable Belt for Sport Running Hiking Jogging Gifts for Men Women
- Price
- £5.50
- Rating
- 4.3/5
- Reviews
- 147
- Age
- 1y ago

MAXTOP Large Bumbag Waist Fanny Pack Running Belt for Men Women Unisex Bum Bag with Headphone Jack and 4-Zipper Pockets Adjustable Belt for Travel Running Jogging Workout Hiking Gifts Black
- Price
- £8.08
- Rating
- 4.4/5
- Reviews
- 39,468
- Age
- 7y ago

Waterfly 3L Large Bum Bag: RFID Blocking Anti-Theft Waist Fanny Pack with Multi-Pocket for Men Women Travelling Walking Hiking
- Price
- £22.06
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Waterfly Bum Bag Fanny Pack: Small Waist Packs Bumbag with 30cm Extended Belt Fashion Anti-Theft Crossbody Chest Bag with RFID Blocking for Women Men Hiking Sport Running Walking Travel Black
- Price
- £17.74
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 5mo ago

Waterfly 3L Large Bum Bag: RFID Blocking Anti-Theft Waist Fanny Pack with Multi-Pocket for Men Women Travelling Walking Hiking
- Price
- £22.06
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 8mo ago

Waterfly Bum Bag Fanny Pack: Small Waist Packs Bumbag with 30cm Extended Belt Fashion Anti-Theft Crossbody Chest Bag with RFID Blocking for Women Men Hiking Sport Running Walking Travel Peacock Blue
- Price
- £17.70
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 5mo ago

Waterfly 3L Large Bum Bag: RFID Blocking Anti-Theft Waist Fanny Pack with Multi-Pocket for Men Women Travelling Walking Hiking
- Price
- £22.07
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 8mo ago

MAXTOP Black Bumbag Waist Fanny Pack for Men Women Bum Bag with 4-Zipper Pockets Travel Essentials for Outdoors Workout Hiking Running Cycling
- Price
- £12.07
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 7mo ago
Newest
by launch date
Waterfly Bum Bag Fanny Pack: Small Waist Packs Bumbag with 30cm Extended Belt Fashion Anti-Theft Crossbody Chest Bag with RFID Blocking for Women Men Hiking Sport Running Walking Travel Black
- Price
- £17.74
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 5mo ago

Waterfly Bum Bag Fanny Pack: Small Waist Packs Bumbag with 30cm Extended Belt Fashion Anti-Theft Crossbody Chest Bag with RFID Blocking for Women Men Hiking Sport Running Walking Travel Peacock Blue
- Price
- £17.70
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 5mo ago

MAXTOP Black Bumbag Waist Fanny Pack for Men Women Bum Bag with 4-Zipper Pockets Travel Essentials for Outdoors Workout Hiking Running Cycling
- Price
- £12.07
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 7mo ago

Waterfly 3L Large Bum Bag: RFID Blocking Anti-Theft Waist Fanny Pack with Multi-Pocket for Men Women Travelling Walking Hiking
- Price
- £22.06
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 8mo ago

Waterfly 3L Large Bum Bag: RFID Blocking Anti-Theft Waist Fanny Pack with Multi-Pocket for Men Women Travelling Walking Hiking
- Price
- £22.07
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
29
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 86%
Open market
17%
- szyanlai25%
- Waterfly24%
- hongking14%
- MAXTOP14%
- BAIYSFFG4%
- G4GADGET3%
- Open — no brand owns it (11 brands, 17%)
Demand
Bum Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×
Search terms
Top Bum Bag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bum bag454K/yr
- bumbags for ladies272K/yr
- bumbag224K/yr
- bumbags for men95K/yr
- bum bags86K/yr
- waist bag88K/yr
- fanny pack for women61K/yr
- fanny pack67K/yr
- belt bag47K/yr
- fanny pack for men39K/yr
Reviews and returns
What reviews say buyers love and hate about Bum Bag
We read the reviews and the return reasons for every product selling here.
“after one week both straps came unstitched from the bag”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bum Bag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









