Bum Bag
Bum Bag shows demand growing +83.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Bum Bag profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bum Bag is a £635K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Bum Bag: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +83.2% over the last 90 days and 3.6% of searches end in a purchase.
£635K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top Bum Bag products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bumbags for Ladies Bum Bag Fanny Pack Men Women Waist Pack Lightweight Adjustable for Running Walking Hiking Jogging (Black)
- Price
- £5.50
- Rating
- 4.4/5
- Reviews
- 351
- Age
- 1y ago
Bumbags Waist Fanny Pack Ladies Fashion Bum Bag with Adjustable Belt for Sport Hiking Girls Women Men (Black)
- Price
- £5.69
- Rating
- 4.3/5
- Reviews
- 752
- Age
- 2y ago
Bum Bag for Ladies Women Men Girls Bumbags Waist Fanny Pack with Headphone Jack and Adjustable Belt for Sport Running Hiking Jogging Gifts for Men Women
- Price
- £5.50
- Rating
- 4.3/5
- Reviews
- 147
- Age
- 1y ago
MAXTOP Large Bumbag Waist Fanny Pack Running Belt for Men Women Unisex Bum Bag with Headphone Jack and 4-Zipper Pockets Adjustable Belt for Travel Running Jogging Workout Hiking Gifts Black
- Price
- £8.08
- Rating
- 4.4/5
- Reviews
- 39,468
- Age
- 7y ago
Waterfly 3L Large Bum Bag: RFID Blocking Anti-Theft Waist Fanny Pack with Multi-Pocket for Men Women Travelling Walking Hiking
- Price
- £22.06
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 8mo ago
Trending
90-day click momentum
Waterfly Bum Bag Fanny Pack: Small Waist Packs Bumbag with 30cm Extended Belt Fashion Anti-Theft Crossbody Chest Bag with RFID Blocking for Women Men Hiking Sport Running Walking Travel Black
- Price
- £17.74
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 5mo ago
Waterfly 3L Large Bum Bag: RFID Blocking Anti-Theft Waist Fanny Pack with Multi-Pocket for Men Women Travelling Walking Hiking
- Price
- £22.06
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 8mo ago
Waterfly Bum Bag Fanny Pack: Small Waist Packs Bumbag with 30cm Extended Belt Fashion Anti-Theft Crossbody Chest Bag with RFID Blocking for Women Men Hiking Sport Running Walking Travel Peacock Blue
- Price
- £17.70
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 5mo ago
Waterfly 3L Large Bum Bag: RFID Blocking Anti-Theft Waist Fanny Pack with Multi-Pocket for Men Women Travelling Walking Hiking
- Price
- £22.07
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 8mo ago
MAXTOP Black Bumbag Waist Fanny Pack for Men Women Bum Bag with 4-Zipper Pockets Travel Essentials for Outdoors Workout Hiking Running Cycling
- Price
- £12.07
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 7mo ago
Newest
by launch dateWaterfly Bum Bag Fanny Pack: Small Waist Packs Bumbag with 30cm Extended Belt Fashion Anti-Theft Crossbody Chest Bag with RFID Blocking for Women Men Hiking Sport Running Walking Travel Black
- Price
- £17.74
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 5mo ago
Waterfly Bum Bag Fanny Pack: Small Waist Packs Bumbag with 30cm Extended Belt Fashion Anti-Theft Crossbody Chest Bag with RFID Blocking for Women Men Hiking Sport Running Walking Travel Peacock Blue
- Price
- £17.70
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 5mo ago
MAXTOP Black Bumbag Waist Fanny Pack for Men Women Bum Bag with 4-Zipper Pockets Travel Essentials for Outdoors Workout Hiking Running Cycling
- Price
- £12.07
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 7mo ago
Waterfly 3L Large Bum Bag: RFID Blocking Anti-Theft Waist Fanny Pack with Multi-Pocket for Men Women Travelling Walking Hiking
- Price
- £22.06
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 8mo ago
Waterfly 3L Large Bum Bag: RFID Blocking Anti-Theft Waist Fanny Pack with Multi-Pocket for Men Women Travelling Walking Hiking
- Price
- £22.07
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
29
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
52%
Top 20: 86%
Open market
17%
- szyanlai25%
- Waterfly24%
- hongking14%
- MAXTOP14%
- BAIYSFFG4%
- G4GADGET3%
- Open — no brand owns it (11 brands, 17%)
Bum Bag demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×
Top Bum Bag search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bum bag454K/yr
- bumbags for ladies272K/yr
- bumbag224K/yr
- bumbags for men95K/yr
- bum bags86K/yr
- waist bag88K/yr
- fanny pack for women61K/yr
- fanny pack67K/yr
- belt bag47K/yr
- fanny pack for men39K/yr
What reviews say buyers love and hate about Bum Bag
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Good quality bag”
“It fits more than expected”
“Lots of pockets”
“Looks exactly as pictures”
“Good price”
What buyers complain about
60% of reviews“after one week both straps came unstitched from the bag”
“Small”
“It broke”
“Poor quality”
“stitching coming undone”
Bum Bag return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
74%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bum Bag questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
