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Witches Broom

soft demand (-61.8% this quarter) — Witches Broom doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 13Growth 0Conversion 32Competition 47Returns 98Price range 7Avg price 26Brand share 45Review moat 58Quality gap 89
This niche Category average

Is Witches Broom profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Witches Broom is a £52K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Sep–Oct–Nov. Verdict: Skip it — 40/100.

Witches Broom: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -61.8% over the last 90 days and 2.6% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr10K
Search volume / yr-61.8%221K
Conversion rate2.6%
Avg price£9.06

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers16 · 51
Top-5 product click share57%
Open market22%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement50%
New entrants (1y)3· 0 succeeded
Avg rating4.1★
Avg reviews1,167

Top Witches Broom products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

51

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

18%

  • TDBS The Dustpan and Brush Store42%
  • Smiffys16%
  • VIROSA8%
  • I LOVE FANCY DRESS7%
  • Unibos5%
  • Lezevn4%

Witches Broom demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume221KCVR2.6%Products24Brands16Top 5 Brands78%OOS Rate34.9%Rating4.1★Reviews1,167Avg BSR#753
30K20KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 18.5×

Top Witches Broom search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • witches broom74K/yr
  • broomstick30K/yr
  • witch broom19K/yr
  • witches broomstick20K/yr
  • witch broomstick11K/yr
  • broom stick witch7K/yr
  • kids broomstick8K/yr
  • witches broomstick kids8K/yr
  • witches broomstick adult7K/yr
  • witch broomstick kids8K/yr

What reviews say buyers love and hate about Witches Broom

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall21%

Excellent product

Value For Money14%

Good price

Advertised Vs Actual Product9%

just what we were looking for

Ease Of Cleaning9%

Clean Sweep

Brush Quality6%

Good brush

What buyers complain about

75% of reviews
Size-Overall17%

didnt fit my yard broom

Quality-Overall13%

Absolutely rubbish

Strength11%

flimsy

Durability8%

Broke on first use

Value For Money8%

not at all worth the money

Witches Broom return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
17%
2Size-Overall
16%
3Add-Ons/Attachments
9%
4Quality-Overall
8%
5Functionality-Overall
7%

Common Witches Broom questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Witches Broom 40/100 on Amazon United Kingdom — Skip it. The niche generates £52K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -61.8% over the last 90 days.
Search demand for Witches Broom on Amazon United Kingdom peaks in Mar–Sep–Oct–Nov, where the busiest month runs 18.5× the quietest.