Is alan hangover costume profitable to sell on Amazon United Kingdom?

The niche generates £8K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.3%. Flapen's verdict: Skip it (40/100).

How competitive is the alan hangover costume niche?

9 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in alan hangover costume?

Top complaints mined from reviews: Durability, Quality-Overall. The return rate is 2.5%.

What does it cost to enter the alan hangover costume niche?

Listings span £9.96–£24.89; the average listing price is £16.10 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.

alan hangover costume

Skip it

A small market ($8K/yr) — this niche doesn't clear our bar today.

Review moat

Great153.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£16.10

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£9.96–£24.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Growth

Okay+16.3%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£8K

£8K/yr · 62K searches

According to Flapen's Amazon United Kingdom niche tracking, alan hangover costume is a £8K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 40/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

alan hangover costume market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £12K–£16K; units × avg price
Conversion rate: 0.8%
Avg BSR: #5,189
Page quality: 0%
Prime: 92%
Sponsored: 25%
Out of stock: 37.6%
Avg brand age: 64 months
Avg seller age: 203 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

OEM43%
Tribal T-Shirts18%
Costumeteers14%
Go-Tshirts7%
Balinco5%
Postees5%
Open — no brand owns it (3 brands, 9%)

Demand

Weekly Amazon search volume, last 36 weeks — +16.3% search growth over the last 90 days.

Open Trend

Top alan hangover costume search terms

alan hangover costume39K/yr +19.9%1.2% conv.
hangover costume12K/yr +24.3%0.7% conv.
alan from hangover costume5K/yr -3.1%1.1% conv.
the hangover costume5K/yr -3.9%0.0% conv.

All search terms

Top alan hangover costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OEM The Hangover Alan Costume Party Shirt and Sunglasses (M)

OEM£23.954.3★203 rev

Tribal T-Shirts Alan Human Tree Hangover T Shirt (XXL Light Grey)

Tribal T-Shirts£11.364.6★9 rev

The Hangover Alan Costume Party Human Tree Junk Food Shirt (L) Multicolor

Costumeteers£16.894.4★50 rev

OEM The Hangover Alan Costume Party Shirt and Sunglasses (L)

OEM£24.544.3★203 rev

Adults Hangover Alan Human Tree Stag Do Movie Party Night Unisex Grey T-Shirt [XL]

Go-Tshirts£15.514.3★178 rev

Newest

by launch date

Tribal T-Shirts Alan Human Tree Hangover T Shirt (XXL Light Grey)

Tribal T-Shirts£11.369 rev

8mo ago

The Hangover Alan Costume Party Human Tree Junk Food Shirt (L) Multicolor

Costumeteers£16.8950 rev

2y ago

The Hangover Alan Costume Party Human Tree Junk Food Shirt (M)

Costumeteers£17.0550 rev

2y ago

Adults Hangover Alan Human Tree Stag Do Movie Party Night Unisex Grey T-Shirt [XL]

Go-Tshirts£15.51178 rev

7y ago

Reality Glitch Big Trouble Vest Novelty Movies Fancy Dress Costume (White-Small)

Reality Glitch£11.68143 rev

8y ago

What buyers say about alan hangover costume

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product75%

“item as described”

Quality-Overall25%

“Exactly what i needed, good quality”

What buyers complain about

Durability50%

“fell apart after trying it on”

Quality-Overall50%

“Poor quality”

Top return reasons

Size-Overall33%

Advertised Vs Actual Product20%

Quality-Overall17%

Shape/Style7%

Material Quality7%

Length7%

Adhesion/Stickiness7%

Value For Money3%

Common questions

Is alan hangover costume profitable to sell on Amazon United Kingdom?: The niche generates £8K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.3%. Flapen's verdict: Skip it (40/100).
How competitive is the alan hangover costume niche?: 9 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in alan hangover costume?: Top complaints mined from reviews: Durability, Quality-Overall. The return rate is 2.5%.
What does it cost to enter the alan hangover costume niche?: Listings span £9.96–£24.89; the average listing price is £16.10 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.