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Alan Hangover Costume

Fail

Shoppers spend only $8K a year here, so Alan Hangover Costume is a Fail.

Flapen Score
40
40 / 100
Ranks 16 of 25 Everything Else niches · −3 vs the category median of 43
Market size
£8K/yr62K searches / yr
90-day growth
+16.3%search demand this quarter
Competition
73%top-5 click share · 9 brands · 24 sellers

Flapen Score

Alan Hangover Costume against its category

The dotted line is the Everything Else average. Past it, Alan Hangover Costume is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alan Hangover Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alan Hangover Costume 62K times last year and spent an estimated £8K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+16.3%
Conversion, latest week
0.8%
Market size, estimated
£8Ka year
Top search term
alan hangover costume39K searches a year

02 · Price

A sale here is worth £16.10.

Listings sell for £16.10 on average, from £9.96 to £24.89. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £16.10 that is £0 to £2K a year per listing.

Average price
£16.10inside the $15 to $100 sweet spot
Price range
£9.96–£24.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 37.6% of listings are out of stock. The average listing ranks #5,189 within Everything Else. It carries 153 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
92%
Out of stock, average day
37.6%
Average rank
#5,189in Everything Else
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
153per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Alan Hangover Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£776£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

24

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

9%

  • OEM43%
  • Tribal T-Shirts18%
  • Costumeteers14%
  • Go-Tshirts7%
  • Balinco5%
  • Postees5%
  • Open — no brand owns it (3 brands, 9%)

Demand

Alan Hangover Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Alan Hangover Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alan hangover costume39K/yr
  • hangover costume12K/yr
  • alan from hangover costume5K/yr
  • the hangover costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Alan Hangover Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability50%−0.52

fell apart after trying it on

Quality-Overall50%−0.33

Poor quality

Love

Advertised Vs Actual Product75%+4.90

item as described

Exactly what i needed

Quality-Overall25%−0.33

Exactly what i needed, good quality

Return

2.5% Return rate 60% Fixable by listing

Size-Overall33%▁█▆▁█▁
Advertised Vs Actual Product20%▁▁▁█▇▁
Quality-Overall17%▁▁▁▇▁█

Poor quality

Shape/Style7%▁█▁▁▁▁
Material Quality7%█▁▁▁▁▁

FAQ

Common Alan Hangover Costume questions

Answered from the same tracked data.