Dreamland Heated Throw
FailShoppers spend only $0 a year here, so Dreamland Heated Throw is a Fail.
- Flapen Score
- 32 / 100Ranks 22 of 25 Everything Else niches · −11 vs the category median of 4332
- Market size
- £0/yr127K searches / yr
- 90-day growth
- -78.0%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 27 sellers
Flapen Score
Dreamland Heated Throw against its category
The dotted line is the Everything Else average. Past it, Dreamland Heated Throw is stronger. Inside it, weaker.
Market
The Dreamland Heated Throw market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dreamland Heated Throw 127K times last year and spent an estimated £0. The top 5 brands take 96% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -78.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -78.0%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £0a year
- Peak month
- November35.2× the quietest month
- Top search term
- dreamland heated throw90K searches a year
02 · Price
A sale here is worth £46.35.
Listings sell for £46.35 on average, from £23.31 to £70.82. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £46.35 that is £5K to £12K a year per listing.
- Average price
- £46.35inside the $15 to $100 sweet spot
- Price range
- £23.31–£70.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£12K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #51 within Everything Else. It carries 822 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 39%
- Out of stock, average day
- 17.1%
- Average rank
- #51in Everything Else
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 822per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Dreamland Heated Throw products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dreamland Snuggle Up Electric Throw - Dusky Pink 5 Minute Fast Heat Up Luxury Velvet Plush 1 Control 6 Temperature Settings with Timer Machine Washable and Tumble Dry Safe 160x120cm
- Price
- £40.37
- Rating
- 4.4/5
- Reviews
- 2,044
- Age
- 5y ago

Dreamland Cosy Up Silky Soft Faux Fur Warming Throw/Electric Blanket with 6 Heat Settings (Intelliheat technology 160 x 120 cm Machine washable Detachable control 1/3/9-hour auto timer) Cream
- Price
- £59.78
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 2y ago

Dreamland Hygge Days Electric Blanket Heated throw - Alaskan Husky Luxury Faux Fur 5-minute Fast heat up 6 temperature settings 1/3/9-hour auto timer Electric throw Machine Washable 160x120cm
- Price
- £67.76
- Rating
- 4.5/5
- Reviews
- 1,156
- Age
- 5y ago

Silentnight Luxury Super Cosy Heated Throw -Thick Snuggly Soft Chunky Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings -Fast Heat-up and Safe Shut Off -Machine Washable Charcoal
- Price
- £39.21
- Rating
- 4.4/5
- Reviews
- 510
- Age
- 1y ago

Dreamland Hygge Days Electric Blanket Heated throw - Fallow Deer Print Luxury Faux Fur Fast heat up 6 temperature settings 1/3/9-hour auto timer Electric throw Machine Washable 160x120cm
- Price
- £66.80
- Rating
- 4.5/5
- Reviews
- 1,156
- Age
- 3y ago
Trending
90-day click momentum
Bedsure Electric Blanket Heated Throw - 6 Heat Levels & 10 Timer Settings Ultra-Soft Flannel & Sherpa Fast Heating Throw 130x160cm Overheat Protection Navy Blue
- Price
- £31.27
- Rating
- 4.2/5
- Reviews
- 476
- Age
- 11mo ago

Carmen Comfort Fleece Luxury Electric Heated Throw and Over Blanket with 9 Heat Settings Adjustable Timer and 230gsm Flannel Fleece Material 160 x 130cm Navy Blue C81148BLU
- Price
- £32.25
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 1y ago

Slumberdown Comfy Heated Throw Blanket (130×160cm) - Snuggly Fleece Electric Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Plum
- Price
- £23.31
- Rating
- 4.0/5
- Reviews
- 798
- Age
- 3y ago

Dreamland Cosy Dreamer Electric Blanket - Heated Underblanket with Italian Cotton Intelliheat Technology 6 Heat Settings Overheat Protection & Machine Washable 150 x 80cm - Single Size
- Price
- £54.10
- Rating
- 4.1/5
- Reviews
- 177
- Age
- 2y ago

Slumberdown Warm Heated Throw Blanket (130x160cm) - Luxury Fleece Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Pistachio
- Price
- £29.54
- Rating
- 3.9/5
- Reviews
- 204
- Age
- 3y ago
Newest
by launch date
Dreamland Stranger Things Electric Blanket Heated Throw Luxury 100% Acrylic 5-minute Fast heat up 6 Temperature Settings 1/3/9-hour auto timer Electric Throw Machine Washable 160x120cm
- Price
- £70.82
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago

Bedsure Electric Blanket Heated Throw - 6 Heat Levels & 10 Timer Settings Ultra-Soft Flannel & Sherpa Fast Heating Throw 130x160cm Overheat Protection Navy Blue
- Price
- £31.27
- Rating
- 4.2/5
- Reviews
- 476
- Age
- 11mo ago

Electric Heated Blanket Throw Electric Throw with 4 Heat Settings & 4 Hours Auto-Off Timer LCD Display Grey Heating Blanket Flannel Sherpa for Sofa and Bed 160 * 130CM
- Price
- £25.79
- Rating
- 4.5/5
- Reviews
- 833
- Age
- 1y ago

Carmen Comfort Fleece Luxury Electric Heated Throw and Over Blanket with 9 Heat Settings Adjustable Timer and 230gsm Flannel Fleece Material 160 x 130cm Navy Blue C81148BLU
- Price
- £32.25
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 1y ago

Dreamland Nap Time Heated Electric Blanket Ultra Soft Velvet Sherpa with 6 Heat Settings Fast 5-Minute Preheat Intelliheat Auto Timer Machine Washable Large Size 180 x 135 cm Geometric Grey
- Price
- £67.82
- Rating
- 4.5/5
- Reviews
- 184
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
27
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
2%
- Dreamland71%
- Silentnight10%
- Slumberdown9%
- PROALLER3%
- lakeland3%
- Bedsure2%
- Open — no brand owns it (2 brands, 2%)
Demand
Dreamland Heated Throw search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 35.2×
Search terms
Top Dreamland Heated Throw search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dreamland heated throw90K/yr
- dreamland heated blanket9K/yr
- heated blanket dreamland6K/yr
- dreamland electric throw7K/yr
- heated throw dreamland5K/yr
- lakeland heated throw blanket4K/yr
- dreamland heated throw blanket3K/yr
- lakeland heated throw2K/yr
- lakelands heated throw2K/yr
Reviews and returns
What reviews say buyers love and hate about Dreamland Heated Throw
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after about ten uses
Broke after a month
Broke
does a very poor job of keeping me warm
Doesn't heat very well
Heating stopped working
it felt barely warm
Doesn't get really warm
Barely warm
Substandard quality
Reduced Quality of Product
Not a quality product
Not worth the money
They are expensive
One of the more expensive on the shelf
Love
Keeps me warm
It is warm
Keeps me warm
Value for Money
Excellent value
Excellent value for money
Excellent product
Very well made
and is reasonable quality
Gives good heat
Heats well
Heats up quick
The blanket is soft
The material is soft
Lovely and Soft
Return
2.4% Return rate 12% Fixable by listing
does a very poor job of keeping me warm
Doesn't heat very well
Heating stopped working
Not very effective
Did not work
now it doesnt work properly
it felt barely warm
Doesn't get really warm
Barely warm
A little bit shorter than I imagine
Big
small
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dreamland Heated Throw questions
Answered from the same tracked data.









