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Dreamland Heated Throw

Fail

Shoppers spend only $0 a year here, so Dreamland Heated Throw is a Fail.

Flapen Score
32
32 / 100
Ranks 22 of 25 Everything Else niches · −11 vs the category median of 43
Market size
£0/yr127K searches / yr
90-day growth
-78.0%search demand this quarter
Competition
64%top-5 click share · 8 brands · 27 sellers

Flapen Score

Dreamland Heated Throw against its category

The dotted line is the Everything Else average. Past it, Dreamland Heated Throw is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dreamland Heated Throw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dreamland Heated Throw 127K times last year and spent an estimated £0. The top 5 brands take 96% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -78.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-78.0%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November35.2× the quietest month
Top search term
dreamland heated throw90K searches a year

02 · Price

A sale here is worth £46.35.

Listings sell for £46.35 on average, from £23.31 to £70.82. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £46.35 that is £5K to £12K a year per listing.

Average price
£46.35inside the $15 to $100 sweet spot
Price range
£23.31–£70.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #51 within Everything Else. It carries 822 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
39%
Out of stock, average day
17.1%
Average rank
#51in Everything Else
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
822per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dreamland Heated Throw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

27

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • Dreamland71%
  • Silentnight10%
  • Slumberdown9%
  • PROALLER3%
  • lakeland3%
  • Bedsure2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Dreamland Heated Throw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 35.2×

Search terms

Top Dreamland Heated Throw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dreamland heated throw90K/yr
  • dreamland heated blanket9K/yr
  • heated blanket dreamland6K/yr
  • dreamland electric throw7K/yr
  • heated throw dreamland5K/yr
  • lakeland heated throw blanket4K/yr
  • dreamland heated throw blanket3K/yr
  • lakeland heated throw2K/yr
  • lakelands heated throw2K/yr

Reviews and returns

What reviews say buyers love and hate about Dreamland Heated Throw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.33

Broke after about ten uses

Broke after a month

Broke

Heating17%−0.10

does a very poor job of keeping me warm

Doesn't heat very well

Heating stopped working

Warmth7%+1.90

it felt barely warm

Doesn't get really warm

Barely warm

Quality-Overall6%+0.17

Substandard quality

Reduced Quality of Product

Not a quality product

Value For Money4%+0.50

Not worth the money

They are expensive

One of the more expensive on the shelf

Love

Warmth29%+1.90

Keeps me warm

It is warm

Keeps me warm

Value For Money10%+0.50

Value for Money

Excellent value

Excellent value for money

Quality-Overall9%+0.17

Excellent product

Very well made

and is reasonable quality

Heating8%−0.10

Gives good heat

Heats well

Heats up quick

Soft Feel7%

The blanket is soft

The material is soft

Lovely and Soft

Return

2.4% Return rate 12% Fixable by listing

Heating35%▇█▇▇█▅

does a very poor job of keeping me warm

Doesn't heat very well

Heating stopped working

Functionality-Overall14%▇▅▆▆█▂

Not very effective

Did not work

now it doesnt work properly

Warmth8%▆▇█▅▄▇

it felt barely warm

Doesn't get really warm

Barely warm

Defective Material/Parts8%▆▄▄▄▃█
Size-Overall8%▄▄▃▄▃█

A little bit shorter than I imagine

Big

small

FAQ

Common Dreamland Heated Throw questions

Answered from the same tracked data.