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Silver Rizla

Fail

The top 5 brands take 100% of clicks, so Silver Rizla is a Fail.

Flapen Score
42
42 / 100
Ranks 15 of 25 Everything Else niches · −1 vs the category median of 43
Market size
£171K/yr53K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
81%top-5 click share · 2 brands · 51 sellers

Flapen Score

Silver Rizla against its category

The dotted line is the Everything Else average. Past it, Silver Rizla is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Rizla market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Rizla 53K times last year and spent an estimated £171K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

24.7% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
24.7%
Market size, estimated
£171Ka year
Top search term
rizla silver king size29K searches a year

02 · Price

A sale here is worth £13.03.

Listings sell for £13.03 on average, from £6.39 to £21.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £13.03 that is £7K to £10K a year per listing.

Average price
£13.03under the $15 to $100 sweet spot
Price range
£6.39–£21.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #117 within Everything Else. It carries 407 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
80%
Out of stock, average day
5.6%
Average rank
#117in Everything Else
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
407per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Silver Rizla products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Rizla70%
  • Swan30%

Demand

Silver Rizla search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.1× · 11 of 12 months tracked

Search terms

Top Silver Rizla search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rizla silver king size29K/yr
  • silver rizla king size14K/yr
  • silver king size rizla papers7K/yr
  • king size silver rizla4K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Rizla

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.12

Poor

Advertised Vs Actual Product25%

although king size is wrongly mentioned in the product description

Love

Value For Money41%+2.92

Saving money

best value

Good Value

Quality-Overall19%−0.12

Perfect quality

Great product

The quality of these for the price ate amazing

Advertised Vs Actual Product14%

As described

Just as described

As expected

Adhesion/Stickiness8%+0.70

Rolls and sticks well

they seem to stick better than Elements

Gifting Purpose6%+0.45

Fantastic item, gave it to a smoker as a gift

Return

0.1% Return rate 75% Fixable by listing

Size-Overall67%██▆▃█▆
Weather Proof8%▁▁▁▁▁█
Thin8%▁▁▁█▁▁
Advertised Vs Actual Product8%▁▁▁█▁▁

although king size is wrongly mentioned in the product description

Value For Money8%▁▁█▁▁▁

FAQ

Common Silver Rizla questions

Answered from the same tracked data.