40
witches broom
Skip itSoft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,167.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.06avg listing price — sweet spot $15–$100
Market size
Bad£52K£52K/yr · 221K searches
Price range
Bad£4.96–£15.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-61.8%90-day search growth — must beat 0% to launch