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silver rizla
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great406.9avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.03avg listing price — sweet spot $15–$100
Price range
Okay£6.39–£21.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£171K£171K/yr · 53K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand