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Silver Rizla

brand-locked demand (top 5 brands take 100% of clicks) — Silver Rizla doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 35Growth 19Conversion 100Competition 16Returns 100Price range 43Avg price 59Brand share 0Review moat 80Quality gap 20
This niche Category average

Is Silver Rizla profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silver Rizla is a £171K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Silver Rizla: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.5% over the last 90 days and 24.7% of searches end in a purchase.

£171K

revenue / yr

Units sold / yr13K
Search volume / yr-12.5%53K
Conversion rate24.7%
Avg price£13.03

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 51
Top-5 product click share81%
Open market0%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews407

Top Silver Rizla products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Rizla70%
  • Swan30%

Silver Rizla demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR24.7%Products10Brands2Top 5 Brands100%OOS Rate5.6%Rating4.7★Reviews407Avg BSR#117
2K1KSpike '25Black Friday '25Sep '25Nov '25Dec '25Feb '26Mar '26May '26

Top Silver Rizla search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rizla silver king size29K/yr
  • silver rizla king size14K/yr
  • silver king size rizla papers7K/yr
  • king size silver rizla4K/yr

What reviews say buyers love and hate about Silver Rizla

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Value For Money41%

Saving money

Quality-Overall19%

Perfect quality

Advertised Vs Actual Product14%

As described

Adhesion/Stickiness8%

Rolls and sticks well

Gifting Purpose6%

Fantastic item, gave it to a smoker as a gift

What buyers complain about

75% of reviews
Quality-Overall50%

Poor

Advertised Vs Actual Product25%

although king size is wrongly mentioned in the product description

Silver Rizla return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
67%
2Weather Proof
8%
3Thin
8%
4Advertised Vs Actual Product
8%
5Value For Money
8%

Common Silver Rizla questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silver Rizla 42/100 on Amazon United Kingdom — Skip it. The niche generates £171K/yr across 10 tracked products. Search demand moved -12.5% over the last 90 days.
Silver Rizla buyers on Amazon United Kingdom complain most about Quality-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.1%.