Family Tree
a small market ($37K/yr) — Family Tree doesn't clear our bar today.
Flapen Score
Is Family Tree profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Family Tree is a £37K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Family Tree: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.9% over the last 90 days and 2.5% of searches end in a purchase.
£37K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 19 products
Top Family Tree products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Family Tree Chart; Compact 8 Generation Pedigree Chart 120g paper (coloured folded)
- Price
- £7.62
- Rating
- 4.3/5
- Reviews
- 1,379
- Age
- 11y ago
My History Family tree working chart (10 generations tall 1 metre long)
- Price
- £16.15
- Rating
- 4.1/5
- Reviews
- 422
- Age
- 10y ago
Templatables Family Tree Charts to Fill In A3 Ancestry Posters (6 & 8 Generations) 10 Pack Double-Sided Genealogy Charts Thick Quality Paper Folded to A4 Trace & Share Your Family History
- Price
- £5.14
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 8mo ago
Family Tree Chart - 10 Generation Double Chart (Coloured Boxes 120 g Paper)
- Price
- £17.45
- Rating
- 4.4/5
- Reviews
- 834
- Age
- 9y ago
My History Family Tree Chart; Compact 8 Generation Pedigree Chart 120g paper (plain folded)
- Price
- £8.29
- Rating
- 4.3/5
- Reviews
- 1,379
- Age
- 11y ago
Trending
90-day click momentum
My History Family tree working chart (1 metre 14 generation)
- Price
- £18.02
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 10y ago
100 Sheets 3 Hole 12th Generation Family Group Sheets Two-Sided Blank Genealogy Forms 8.5×11 Inch Family Tree Charts Worksheets for Research Ancestry
- Price
- £14.07
- Rating
- 4.5/5
- Reviews
- 270
- Age
- 1y ago
Templatables Family Tree Charts to Fill In A3 Ancestry Posters (6 & 8 Generations) 10 Pack Double-Sided Genealogy Charts Thick Quality Paper Folded to A4 Trace & Share Your Family History
- Price
- £5.14
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 8mo ago
Family Tree Chart - 10 Generation Double Chart (Plain Boxes 120g Paper)
- Price
- £7.91
- Rating
- 4.4/5
- Reviews
- 834
- Age
- 13y ago
WRITWAA Family Generation Genealogy Poster 7.87X6.30In Canvas Family Tree Chart Fillable Ancestry Chart Wall Art for Home Decoration and Educational Use
- Price
- £7.32
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 10mo ago
Newest
by launch dateTemplatables Family Tree Charts to Fill In A3 Ancestry Posters (6 & 8 Generations) 10 Pack Double-Sided Genealogy Charts Thick Quality Paper Folded to A4 Trace & Share Your Family History
- Price
- £5.14
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 8mo ago
WRITWAA Family Generation Genealogy Poster 7.87X6.30In Canvas Family Tree Chart Fillable Ancestry Chart Wall Art for Home Decoration and Educational Use
- Price
- £7.32
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 10mo ago
100 Sheets 3 Hole 12th Generation Family Group Sheets Two-Sided Blank Genealogy Forms 8.5×11 Inch Family Tree Charts Worksheets for Research Ancestry
- Price
- £14.07
- Rating
- 4.5/5
- Reviews
- 270
- Age
- 1y ago
Family Tree Photo Frame Stickers for Wall DIY 3D Tree Wall Stickers Living Room Tree Wall Sticker Tree of Life Wall Art for Living Room Wall Decorations for Bedrooms (207x146cm Black)
- Price
- £20.72
- Rating
- 4.1/5
- Reviews
- 695
- Age
- 3y ago
Fabian Clarke London Family Tree Frame 50 x 50cm With 6 Hanging Photo Frames Free Standing For Home Family Birthday Gift
- Price
- £17.06
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
20
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
5%
- My History73%
- Templatables12%
- hejiagongsi3%
- MDF Craft Supplies3%
- WRITWAA2%
- Thetford Design2%
- Open — no brand owns it (4 brands, 5%)
Family Tree demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top Family Tree search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- family tree charts to fill in30K/yr
- family tree35K/yr
- family tree chart7K/yr
- family tree gifts9K/yr
- family tree charts4K/yr
- personalised family tree5K/yr
- family tree template2K/yr
- personalised family tree gifts2K/yr
What reviews say buyers love and hate about Family Tree
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Good Quality”
“Value for money good price this was a Christmas gift”
“Simple to use”
“Just as described”
“Lovely frame to have all the grandchildren prints in”
What buyers complain about
90% of reviews“Small”
“Very poor quality”
“Not good didn't even stick to wall”
“Very pale lines almost cant see them thought this was on the expensive side for what it is”
Family Tree return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Family Tree questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
