39
essentiale forte
Skip itSoft demand (-35.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible44avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£26.76avg listing price — sweet spot $15–$100
Price range
Great£9.97–£54.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£35K£35K/yr · 18K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-35.8%90-day search growth — must beat 0% to launch