49
wrench set
Skip itSoft demand (-3.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great£16.40avg listing price — sweet spot $15–$100
Price range
Great£4.96–£117.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,628.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad£95K£95K/yr · 118K searches
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand