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worktop jig
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great126avg incumbent reviews — the moat a new listing must climb
Avg price
Great£72.45avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£15.41–£115.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£88K£88K/yr · 43K searches
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
Signals High Price