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clear tarpaulin
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Okay£4.19–£25.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.37avg listing price — sweet spot $15–$100
Review moat
Okay2,060.54avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£37K£37K/yr · 169K searches