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Prices mostly outside the sweet spot ($2.26–$12.82) — this niche doesn't clear our bar today.

Market size 15Growth 60Conversion 100Competition 24Returns 98Price range 0Avg price 13Brand share 28Review moat 29Quality gap 25

Conversion

Incredible22.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Good+35.9%

90-day search growth — must beat 0% to launch

Review moat

Okay3,637.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad£61K

£61K/yr · 58K searches

Avg price

Bad£4.62

avg listing price — sweet spot $15–$100

Price range

Bad£2.26–£12.82

cheapest to priciest tracked listing — scored on the share inside $15–$100