61
clamps
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Good£689K£689K/yr · 951K searches
Price range
Good£2.58–£38.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,676avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Growth
Okay+2.7%90-day search growth — must beat 0% to launch