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clamp meter
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£37.24avg listing price — sweet spot $15–$100
Price range
Great£13.06–£121.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,829.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad£78K£78K/yr · 56K searches
Growth
Bad-23.7%90-day search growth — must beat 0% to launch