51
centre punch
Worth a lookShows low returns (0.5%), but a small market ($75K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good739.85avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.17–£20.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Avg price
Bad£7.17avg listing price — sweet spot $15–$100
Market size
Bad£75K£75K/yr · 78K searches
Signals No Dominant Brand