43
caulk
Skip itPrices mostly outside the sweet spot ($2.11–$14.07) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good£556K£556K/yr · 468K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,822.56avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.64avg listing price — sweet spot $15–$100
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£2.11–£14.07cheapest to priciest tracked listing — scored on the share inside $15–$100