60
black hooks screw in
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Brand share
Great48%top-5 brand share — no brand owns this niche
Growth
Great+76.9%90-day search growth — must beat 0% to launch
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good719.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.92avg listing price — sweet spot $15–$100
Market size
Bad£38K£38K/yr · 57K searches
Price range
Bad£2.42–£9.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand