50
bathroom shelf
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-29.9% this quarter) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great£16.26avg listing price — sweet spot $15–$100
Price range
Good£7.32–£35.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,550.27avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£50K£50K/yr · 243K searches
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand