55
angle brackets
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($3.36–$13.04) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,044.16avg incumbent reviews — the moat a new listing must climb
Market size
Good£282K£282K/yr · 569K searches
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.33avg listing price — sweet spot $15–$100
Price range
Bad£3.36–£13.04cheapest to priciest tracked listing — scored on the share inside $15–$100