58
adjustable spanner
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good£699K£699K/yr · 766K searches
Price range
Good£4.23–£31.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,017.87avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.79avg listing price — sweet spot $15–$100
Growth
Bad-11.1%90-day search growth — must beat 0% to launch