52
access panel
Worth a lookShows a fragmented shelf (top 5 take 35% of clicks), but soft demand (-15.8% this quarter) keeps it on the watch list.
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good£4.34–£38.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,425.48avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.16avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£72K£72K/yr · 80K searches
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand