40
3m vhb
Skip itPrices mostly outside the sweet spot ($4.52–$11.50) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,183.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad£94K£94K/yr · 159K searches
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.69avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£4.52–£11.50cheapest to priciest tracked listing — scored on the share inside $15–$100