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150mm screws
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,762.78avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.27avg listing price — sweet spot $15–$100
Price range
Okay£8.09–£18.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£50K£50K/yr · 59K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand