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10mm spanner
Skip itPrices mostly outside the sweet spot ($2.77–$15.67) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good714.06avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.37avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 58K searches
Price range
Bad£2.77–£15.67cheapest to priciest tracked listing — scored on the share inside $15–$100