49
1/2 inch ratchet
Skip itSoft demand (-22.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good£7.35–£36.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good626.12avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.54avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£82K£82K/yr · 72K searches
Growth
Bad-22.2%90-day search growth — must beat 0% to launch