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Tablet

Tablet shows a $15.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals High Price

Flapen Score

61
Worth a look
Market size 100Growth 21Conversion 18Competition 87Returns 68Price range 30Avg price 75Brand share 49Review moat 83Quality gap 72
This niche Category average

Is Tablet profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tablet is a £15.4M/yr Amazon United Kingdom market (10.7M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 61/100.

Tablet: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.6% over the last 90 days and 1.4% of searches end in a purchase.

£15.4M

revenue / yr

Units sold / yr150K
Search volume / yr-7.6%10.7M
Conversion rate1.4%
Avg price£101.42

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers21 · 229
Top-5 product click share28%
Open market25%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 61 products

Sponsored placement89%
New entrants (1y)37· 36 succeeded
Avg rating4.3★
Avg reviews348

Top Tablet products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share
Samsung Galaxy Tab A11 Android Tablet Sleek Design 8.7 Clear Display 90Hz Smooth Motion 64GB Storage 4GB Memory Dolby Dual Speakers Grey 3 Year Extended Warranty (UK Version)

Samsung Galaxy Tab A11 Android Tablet Sleek Design 8.7 Clear Display 90Hz Smooth Motion 64GB Storage 4GB Memory Dolby Dual Speakers Grey 3 Year Extended Warranty (UK Version)

Price
£95.78
Rating
4.4/5
Reviews
301
Age
9mo ago
Lenovo Idea Tab - Display 11 2.5K (2560x1600) 90Hz Processor Mediatek Dimenity 6300 RAM 8GB Memory 128GB WiFi 5 Tablet Android 15 Tab Pen included - Luna Grey

Lenovo Idea Tab - Display 11 2.5K (2560x1600) 90Hz Processor Mediatek Dimenity 6300 RAM 8GB Memory 128GB WiFi 5 Tablet Android 15 Tab Pen included - Luna Grey

Price
£131.09
Rating
4.5/5
Reviews
156
Age
1y ago
SVITOO Android 16 Tablet 11 Inch with Gemini AI 20GB RAM 128GB ROM 90Hz IPS Display Fast T7250 Octa-Core 8800mAh 13MP+8MP Camera Widevine L1 5G WiFi GPS Case Included Gray

SVITOO Android 16 Tablet 11 Inch with Gemini AI 20GB RAM 128GB ROM 90Hz IPS Display Fast T7250 Octa-Core 8800mAh 13MP+8MP Camera Widevine L1 5G WiFi GPS Case Included Gray

Price
£73.09
Rating
4.4/5
Reviews
547
Age
1y ago
Lenovo Idea Tab - Display 11 2.5K (2560x1600) 90Hz Processor Mediatek Dimenity 6300 RAM 8GB Memory 128GB WiFi 5 Tablet Android 15 Tab Pen + Folio Case included - Luna Grey

Lenovo Idea Tab - Display 11 2.5K (2560x1600) 90Hz Processor Mediatek Dimenity 6300 RAM 8GB Memory 128GB WiFi 5 Tablet Android 15 Tab Pen + Folio Case included - Luna Grey

Price
£139.65
Rating
4.5/5
Reviews
202
Age
1y ago
MUISOO Android 15 Tablet 10.4 inch Tablet Android Tablets with Keyboard Pen Case Mouse Earphone 20GB RAM+64GB ROM (TF 1TB) 5000mAh WiFi 6 BT5.4 Dual Cameras & Speakers Black

MUISOO Android 15 Tablet 10.4 inch Tablet Android Tablets with Keyboard Pen Case Mouse Earphone 20GB RAM+64GB ROM (TF 1TB) 5000mAh WiFi 6 BT5.4 Dual Cameras & Speakers Black

Price
£76.22
Rating
4.2/5
Reviews
103
Age
4mo ago

Trending

90-day click momentum
Gleeso Tablet 10 inch Android 16 20GB+64GB/1TB TF Face IDOTG IPS1280*800WiFi 6BT5.3Tab PC with Dual Camera 5MP+8MP 6000mAh Support Widevine L1(Black)

Gleeso Tablet 10 inch Android 16 20GB+64GB/1TB TF Face IDOTG IPS1280*800WiFi 6BT5.3Tab PC with Dual Camera 5MP+8MP 6000mAh Support Widevine L1(Black)

Price
£66.01
Rating
4.5/5
Reviews
63
Age
3mo ago
Samsung Galaxy Tab A11+ Enterprise Edition Android Tablet 11 Inch Display 128 GB Memory 6 GB RAM Dolby Dual Speakers WiFi 1 Year Knox Suite Grey

Samsung Galaxy Tab A11+ Enterprise Edition Android Tablet 11 Inch Display 128 GB Memory 6 GB RAM Dolby Dual Speakers WiFi 1 Year Knox Suite Grey

Price
£152.62
Rating
4.6/5
Reviews
48
Age
7mo ago
Laptok Tablet 10 Inch Android 14 Tablet with 8GB+64GB+1TB Face ID & Fast Charging 5MP+8MP 5000mAh WiFi 6 (2.4GHz & 5GHz) Bluetooth 5.3 1280 * 800 IPS HD Screen(White)

Laptok Tablet 10 Inch Android 14 Tablet with 8GB+64GB+1TB Face ID & Fast Charging 5MP+8MP 5000mAh WiFi 6 (2.4GHz & 5GHz) Bluetooth 5.3 1280 * 800 IPS HD Screen(White)

Price
£56.08
Rating
4.7/5
Reviews
13
Age
5mo ago
Hakaug Tablet 10 Inch Android OS Quad-Core 6GB RAM 64GB ROM 5000 mAh Battery 1280x800 Touchscreen Tablet-PC (Gray)

Hakaug Tablet 10 Inch Android OS Quad-Core 6GB RAM 64GB ROM 5000 mAh Battery 1280x800 Touchscreen Tablet-PC (Gray)

Price
£51.88
Rating
4.4/5
Reviews
43
Age
6mo ago
MUISOO Android 16 Tablet 10.4 inch Tablet 20GB RAM 64GB ROM(1TB TF Expand) 5MP+8MP Camera WiFi 6 BT5.4 1280 * 800 IPS 5000mAh Dual Speakers Pad PC Tablets Black

MUISOO Android 16 Tablet 10.4 inch Tablet 20GB RAM 64GB ROM(1TB TF Expand) 5MP+8MP Camera WiFi 6 BT5.4 1280 * 800 IPS 5000mAh Dual Speakers Pad PC Tablets Black

Price
£70.96
Rating
3.9/5
Reviews
320
Age
4mo ago

Newest

by launch date
Gleeso Tablet 10 inch Android 16 20GB+64GB/1TB TF Face IDOTG IPS1280*800WiFi 6BT5.3Tab PC with Dual Camera 5MP+8MP 6000mAh Support Widevine L1(Black)

Gleeso Tablet 10 inch Android 16 20GB+64GB/1TB TF Face IDOTG IPS1280*800WiFi 6BT5.3Tab PC with Dual Camera 5MP+8MP 6000mAh Support Widevine L1(Black)

Price
£66.01
Rating
4.5/5
Reviews
63
Age
3mo ago
Gleeso TabletAndroid 16 Tablet 10 Inch16GB RAM 1TB TF Android Tablets with Face UnlockWidevine L1BT 5.4/5G WiFi5MP Dual Camera OTG Tablet PC - Black

Gleeso TabletAndroid 16 Tablet 10 Inch16GB RAM 1TB TF Android Tablets with Face UnlockWidevine L1BT 5.4/5G WiFi5MP Dual Camera OTG Tablet PC - Black

Price
£61.89
Rating
3.7/5
Reviews
61
Age
4mo ago
MUISOO Android 16 Tablet 10.4 inch Tablet 20GB RAM 64GB ROM(1TB TF Expand) 5MP+8MP Camera WiFi 6 BT5.4 1280 * 800 IPS 5000mAh Dual Speakers Pad PC Tablets Black

MUISOO Android 16 Tablet 10.4 inch Tablet 20GB RAM 64GB ROM(1TB TF Expand) 5MP+8MP Camera WiFi 6 BT5.4 1280 * 800 IPS 5000mAh Dual Speakers Pad PC Tablets Black

Price
£70.96
Rating
3.9/5
Reviews
320
Age
4mo ago
MUISOO Android 15 Tablet 10.4 inch Tablet Android Tablets with Keyboard Pen Case Mouse Earphone 20GB RAM+64GB ROM (TF 1TB) 5000mAh WiFi 6 BT5.4 Dual Cameras & Speakers Black

MUISOO Android 15 Tablet 10.4 inch Tablet Android Tablets with Keyboard Pen Case Mouse Earphone 20GB RAM+64GB ROM (TF 1TB) 5000mAh WiFi 6 BT5.4 Dual Cameras & Speakers Black

Price
£76.22
Rating
4.2/5
Reviews
103
Age
4mo ago
Laptok Tablet 10 Inch Android 14 Tablet with 8GB+64GB+1TB Face ID & Fast Charging 5MP+8MP 5000mAh WiFi 6 (2.4GHz & 5GHz) Bluetooth 5.3 1280 * 800 IPS HD Screen(White)

Laptok Tablet 10 Inch Android 14 Tablet with 8GB+64GB+1TB Face ID & Fast Charging 5MP+8MP 5000mAh WiFi 6 (2.4GHz & 5GHz) Bluetooth 5.3 1280 * 800 IPS HD Screen(White)

Price
£56.08
Rating
4.7/5
Reviews
13
Age
5mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

£0£463K£925K£1.4M£1.9M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

229

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

28%

Top 20: 67%

Open market

20%

  • Samsung31%
  • Lenovo24%
  • MUISOO10%
  • SVITOO7%
  • TABWEE5%
  • Hakaug5%

Tablet demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume10.7MCVR1.4%Products61Brands21Top 5 Brands75%OOS Rate23.2%Rating4.3★Reviews348Avg BSR#98
450K350KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Top Tablet search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tablet4.0M/yr
  • samsung tablet1.4M/yr
  • amazon fire tablet943K/yr
  • fire tablet680K/yr
  • tablets642K/yr
  • lenovo tablet531K/yr
  • android tablets462K/yr
  • android tablet358K/yr
  • tablets 12 inch android339K/yr
  • amazon tablet266K/yr

What reviews say buyers love and hate about Tablet

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Value For Money27%

“Great buy”

Quality-Overall11%

“Good quality, delivered on time”

Ease Of Use8%

“Easy use”

Battery Life6%

“Decent battery life”

Assembly/Installation6%

“Setup was straight forward”

What buyers complain about

56% of reviews
Charging14%

“Stops charging”

Quality-Overall7%

“It is not the strongest quality”

Durability6%

“Doesn't last”

Functionality-Overall5%

“Did not work”

Computation Performance5%

“the performance is really bad”

Tablet return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
16%
2Size-Overall
15%
3Charging
9%
4Connectivity-Overall
7%
5Software/Application
7%

Common Tablet questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tablet 61/100 on Amazon United Kingdom — Worth a look. The niche generates £15.4M/yr across 61 tracked products. 36 of 37 products launched in the last 360 days are still selling. Search demand moved -7.6% over the last 90 days.
Search demand for Tablet on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.3× the quietest.