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Tablet

Maybe

Shoppers spend $15.4M a year here. But buyers convert on only 1.4% of searches, so Tablet is a Maybe.

Flapen Score
61
61 / 100
Top 3% of 1,028 Computers & Accessories niches · +19 vs the category median of 42
Market size
£15.4M/yr10.7M searches / yr
90-day growth
-7.6%search demand this quarter
Competition
28%top-5 click share · 21 brands · 229 sellers

Flapen Score

Tablet against its category

The dotted line is the Computers & Accessories average. Past it, Tablet is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tablet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tablet 10.7M times last year and spent an estimated £15.4M. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 10.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15.4M a year.

Searches, last 12 months
10.7M
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
1.4%
Market size, estimated
£15.4Ma year
Peak month
November2.3× the quietest month
Top search term
tablet4.0M searches a year

02 · Price

A sale here is worth £101.42.

Listings sell for £101.42 on average, from £30.82 to £260.48. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,250 to 1,500 of them. At £101.42 that is £127K to £152K a year per listing.

Average price
£101.42above the $15 to $100 sweet spot
Price range
£30.82–£260.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
1,250–1,500
Revenue per listing a year
£127K–£152K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #98 within Tablets. It carries 348 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
23.2%
Average rank
#98in Tablets
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
348per listing
Listings tracked
61

04 · Newcomers

Amazon counts 36 of last year's 37 launches as successful.

37 products launched here in the last 12 months. Amazon counts 36 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
37
Successful launches
36Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tablet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£463K£925K£1.4M£1.9M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

229

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

28%

Top 20: 67%

Open market

20%

  • Samsung31%
  • Lenovo24%
  • MUISOO10%
  • SVITOO7%
  • TABWEE5%
  • Hakaug5%

Demand

Tablet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Tablet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tablet4.0M/yr
  • samsung tablet1.4M/yr
  • amazon fire tablet943K/yr
  • fire tablet680K/yr
  • tablets642K/yr
  • lenovo tablet531K/yr
  • android tablets462K/yr
  • android tablet358K/yr
  • tablets 12 inch android339K/yr
  • amazon tablet266K/yr

Reviews and returns

What reviews say buyers love and hate about Tablet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging14%−0.16

Stops charging

Takes a long time to charge

Charging problem

Quality-Overall7%

It is not the strongest quality

The Tablet is very poor quality

Bad quality

Durability6%−0.07

Doesn't last

Broken after a month

Broke after a few weeks

Functionality-Overall5%−0.07

Did not work

Has stopped working

Will not work properly

Computation Performance5%−0.05

the performance is really bad

Quite slow

Slow processor

Love

Value For Money27%+2.30

Great buy

Money well spent

Great deal

Quality-Overall11%

Good quality, delivered on time

Excellent product

The build quality is great

Ease Of Use8%+0.42

Easy use

comfortable to hold

Easy to carry

Battery Life6%+0.63

Decent battery life

Battery lasts well

Battery life good

Assembly/Installation6%+0.43

Setup was straight forward

Easy to install

Easy to set up

Return

2.3% Return rate 19% Fixable by listing

Functionality-Overall16%█▇▇▇█▇

Did not work

Has stopped working

Will not work properly

Size-Overall15%▅█▇▆▆█
Charging9%█▅▄▆▅▅

Stops charging

Takes a long time to charge

Charging problem

Connectivity-Overall7%▆█▇▆▇▇

Connection slow

Doesn't connect

connectivity is poor

Software/Application7%▆█▇█▆▆

You can barely load apps

stated that the problem is with the App

Ok, struggling a bit with certain apps,

FAQ

Common Tablet questions

Answered from the same tracked data.