Is tablet profitable to sell on Amazon United Kingdom?

The niche generates £15.4M/yr across 61 tracked products. 36 of 37 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (61/100).

How competitive is the tablet niche?

21 brands and 229 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in tablet?

Top complaints mined from reviews: Charging, Quality-Overall, Durability. The return rate is 2.3%.

When does demand for tablet peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the tablet niche?

Listings span £30.82–£260.48; the average listing price is £101.42 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.

tablet

Worth a look

Shows a $15.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible£15.4M

£15.4M/yr · 10.7M searches

Competition

Great28%

top-5 click share — an open shelf

Review moat

Great348.15

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£101.42

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Price range

Okay£30.82–£260.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, tablet is a £15.4M/yr Amazon United Kingdom market (10.7M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

tablet market data

Units sold / yr: 125K–150K; avg 1,250–1,500/product
Revenue / yr: £12.7M–£15.2M; units × avg price
Conversion rate: 1.4%
Avg BSR: #98
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 23.2%
Avg brand age: 38 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

229

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

28%

Top 20: 67%

Open market

20%

Samsung31%
Lenovo24%
MUISOO10%
SVITOO7%
TABWEE5%
Hakaug5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top tablet search terms

tablet4.0M/yr -12.3%0.6% conv.
samsung tablet1.4M/yr -0.4%1.0% conv.
amazon fire tablet943K/yr -11.0%0.1% conv.
fire tablet680K/yr +1.1%0.1% conv.
tablets642K/yr +0.7%0.5% conv.
lenovo tablet531K/yr -0.3%1.5% conv.
android tablets462K/yr -12.5%0.8% conv.
android tablet358K/yr -12.8%0.7% conv.
tablets 12 inch android339K/yr -3.6%1.0% conv.
amazon tablet266K/yr -2.3%0.2% conv.

All search terms

Top tablet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Samsung Galaxy Tab A11 Android Tablet Sleek Design 8.7 Clear Display 90Hz Smooth Motion 64GB Storage 4GB Memory Dolby Dual Speakers Grey 3 Year Extended Warranty (UK Version)

Samsung£95.784.4★301 rev

Lenovo Idea Tab - Display 11 2.5K (2560x1600) 90Hz Processor Mediatek Dimenity 6300 RAM 8GB Memory 128GB WiFi 5 Tablet Android 15 Tab Pen included - Luna Grey

Lenovo£131.094.5★156 rev

SVITOO Android 16 Tablet 11 Inch with Gemini AI 20GB RAM 128GB ROM 90Hz IPS Display Fast T7250 Octa-Core 8800mAh 13MP+8MP Camera Widevine L1 5G WiFi GPS Case Included Gray

SVITOO£73.094.4★547 rev

Lenovo Idea Tab - Display 11 2.5K (2560x1600) 90Hz Processor Mediatek Dimenity 6300 RAM 8GB Memory 128GB WiFi 5 Tablet Android 15 Tab Pen + Folio Case included - Luna Grey

Lenovo£139.654.5★202 rev

MUISOO Android 15 Tablet 10.4 inch Tablet Android Tablets with Keyboard Pen Case Mouse Earphone 20GB RAM+64GB ROM (TF 1TB) 5000mAh WiFi 6 BT5.4 Dual Cameras & Speakers Black

MUISOO£76.224.2★103 rev

Newest

by launch date

Gleeso Tablet 10 inch Android 16 20GB+64GB/1TB TF Face IDOTG IPS1280*800WiFi 6BT5.3Tab PC with Dual Camera 5MP+8MP 6000mAh Support Widevine L1(Black)

Gleeso£66.0163 rev

3mo ago

Gleeso TabletAndroid 16 Tablet 10 Inch16GB RAM 1TB TF Android Tablets with Face UnlockWidevine L1BT 5.4/5G WiFi5MP Dual Camera OTG Tablet PC - Black

Gleeso£61.8961 rev

4mo ago

MUISOO Android 16 Tablet 10.4 inch Tablet 20GB RAM 64GB ROM(1TB TF Expand) 5MP+8MP Camera WiFi 6 BT5.4 1280 * 800 IPS 5000mAh Dual Speakers Pad PC Tablets Black

MUISOO£70.96320 rev

4mo ago

MUISOO Android 15 Tablet 10.4 inch Tablet Android Tablets with Keyboard Pen Case Mouse Earphone 20GB RAM+64GB ROM (TF 1TB) 5000mAh WiFi 6 BT5.4 Dual Cameras & Speakers Black

MUISOO£76.22103 rev

4mo ago

Laptok Tablet 10 Inch Android 14 Tablet with 8GB+64GB+1TB Face ID & Fast Charging 5MP+8MP 5000mAh WiFi 6 (2.4GHz & 5GHz) Bluetooth 5.3 1280 * 800 IPS HD Screen(White)

Laptok£56.0813 rev

5mo ago

What buyers say about tablet

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money27%

“Great buy”

Quality-Overall11%

“Good quality, delivered on time”

Ease Of Use8%

“Easy use”

Battery Life6%

“Decent battery life”

Assembly/Installation6%

“Setup was straight forward”

Display Resolution6%

“great display”

Software/Application4%

“Easy to load apps and use”

Advertised Vs Actual Product3%

“works as expected”

Audio Quality3%

“good sound quality”

Size-Overall2%

“Good size”

What buyers complain about

Charging14%

“Stops charging”

Quality-Overall7%

“It is not the strongest quality”

Durability6%

“Doesn't last”

Functionality-Overall5%

“Did not work”

Computation Performance5%

“the performance is really bad”

Connectivity-Overall5%

“Connection slow”

Software/Application5%

“You can barely load apps”

Value For Money4%

“Disappointed for the cost”

Advertised Vs Actual Product3%

“this is falsely advertised on Amazon”

Touch/Button Controls3%

“Touch response is awful”

Top return reasons

Functionality-Overall16%

Size-Overall15%

Charging9%

Connectivity-Overall7%

Software/Application7%

Computation Performance6%

Touch Screen5%

Compatibility-Overall5%

Constant Reboot Or Restart4%

Defective Material/Parts3%

Common questions

Is tablet profitable to sell on Amazon United Kingdom?: The niche generates £15.4M/yr across 61 tracked products. 36 of 37 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (61/100).
How competitive is the tablet niche?: 21 brands and 229 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in tablet?: Top complaints mined from reviews: Charging, Quality-Overall, Durability. The return rate is 2.3%.
When does demand for tablet peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the tablet niche?: Listings span £30.82–£260.48; the average listing price is £101.42 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.

tablet

tablet market data

Competition & brand share

Demand & seasonality

Top tablet search terms

Top tablet products on Amazon

Top sellers

Newest

Trending

What buyers say about tablet

What buyers love

What buyers complain about

Top return reasons

Common questions

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