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Tablet

Maybe

Shoppers spend an estimated $15.4M a year here. But buyers convert on only 1.4% of searches, so Tablet is a Maybe.

Flapen Score
61
61 / 100
Top 3% of 1,028 Computers & Accessories niches · +19 vs the category median of 42
Market size
£15.4M/yr10.7M searches / yr
90-day growth
-7.6%search demand this quarter
Competition
28%top-5 click share · 21 brands · 229 sellers

Flapen Score

Tablet against its category

The dotted line is the Computers & Accessories average. Past it, Tablet is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tablet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tablet 10.7M times last year and spent an estimated £15.4M. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 10.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15.4M a year.

Searches, last 12 months
10.7M
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
1.4%
Market size, estimated
£15.4Ma year
Peak month
November2.3× the quietest month
Top search term
tablet4.0M searches a year

02 · Price

A sale here is worth £101.42.

Listings sell for £101.42 on average, from £30.82 to £260.48. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,250 to 1,500 of them. At £101.42 that is £127K to £152K a year per listing.

Average price
£101.42above the $15 to $100 sweet spot
Price range
£30.82–£260.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
1,250–1,500
Revenue per listing a year
£127K–£152K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #98 within Tablets. It carries 348 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
23.2%
Average rank
#98in Tablets
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
348per listing
Listings tracked
61

04 · Newcomers

36 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
37
Successful launches
36Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tablet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

£0£463K£925K£1.4M£1.9M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

229

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

28%

Top 20: 67%

Open market

20%

  • Samsung31%
  • Lenovo24%
  • MUISOO10%
  • SVITOO7%
  • TABWEE5%
  • Hakaug5%

Demand

Tablet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Tablet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tablet4.0M/yr
  • samsung tablet1.4M/yr
  • amazon fire tablet943K/yr
  • fire tablet680K/yr
  • tablets642K/yr
  • lenovo tablet531K/yr
  • android tablets462K/yr
  • android tablet358K/yr
  • tablets 12 inch android339K/yr
  • amazon tablet266K/yr

Reviews and returns

What reviews say buyers love and hate about Tablet

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
14%of negative reviews mention “Charging”
2.3%of orders come back
“Stops charging”
A buyer, on “Charging”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tablet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data