Tablet
MaybeShoppers spend $15.4M a year here. But buyers convert on only 1.4% of searches, so Tablet is a Maybe.
- Flapen Score
- 61 / 100Top 3% of 1,028 Computers & Accessories niches · +19 vs the category median of 4261
- Market size
- £15.4M/yr10.7M searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 28%top-5 click share · 21 brands · 229 sellers
Flapen Score
Tablet against its category
The dotted line is the Computers & Accessories average. Past it, Tablet is stronger. Inside it, weaker.
Market
The Tablet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tablet 10.7M times last year and spent an estimated £15.4M. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 10.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15.4M a year.
- Searches, last 12 months
- 10.7M
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £15.4Ma year
- Peak month
- November2.3× the quietest month
- Top search term
- tablet4.0M searches a year
02 · Price
A sale here is worth £101.42.
Listings sell for £101.42 on average, from £30.82 to £260.48. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,250 to 1,500 of them. At £101.42 that is £127K to £152K a year per listing.
- Average price
- £101.42above the $15 to $100 sweet spot
- Price range
- £30.82–£260.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £127K–£152K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #98 within Tablets. It carries 348 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 23.2%
- Average rank
- #98in Tablets
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 348per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 36 of last year's 37 launches as successful.
37 products launched here in the last 12 months. Amazon counts 36 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 37
- Successful launches
- 36Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Tablet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Samsung Galaxy Tab A11 Android Tablet Sleek Design 8.7 Clear Display 90Hz Smooth Motion 64GB Storage 4GB Memory Dolby Dual Speakers Grey 3 Year Extended Warranty (UK Version)
- Price
- £95.78
- Rating
- 4.4/5
- Reviews
- 301
- Age
- 9mo ago

Lenovo Idea Tab - Display 11 2.5K (2560x1600) 90Hz Processor Mediatek Dimenity 6300 RAM 8GB Memory 128GB WiFi 5 Tablet Android 15 Tab Pen included - Luna Grey
- Price
- £131.09
- Rating
- 4.5/5
- Reviews
- 156
- Age
- 1y ago

SVITOO Android 16 Tablet 11 Inch with Gemini AI 20GB RAM 128GB ROM 90Hz IPS Display Fast T7250 Octa-Core 8800mAh 13MP+8MP Camera Widevine L1 5G WiFi GPS Case Included Gray
- Price
- £73.09
- Rating
- 4.4/5
- Reviews
- 547
- Age
- 1y ago

Lenovo Idea Tab - Display 11 2.5K (2560x1600) 90Hz Processor Mediatek Dimenity 6300 RAM 8GB Memory 128GB WiFi 5 Tablet Android 15 Tab Pen + Folio Case included - Luna Grey
- Price
- £139.65
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 1y ago

MUISOO Android 15 Tablet 10.4 inch Tablet Android Tablets with Keyboard Pen Case Mouse Earphone 20GB RAM+64GB ROM (TF 1TB) 5000mAh WiFi 6 BT5.4 Dual Cameras & Speakers Black
- Price
- £76.22
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 4mo ago
Trending
90-day click momentum
Gleeso Tablet 10 inch Android 16 20GB+64GB/1TB TF Face IDOTG IPS1280*800WiFi 6BT5.3Tab PC with Dual Camera 5MP+8MP 6000mAh Support Widevine L1(Black)
- Price
- £66.01
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 3mo ago

Samsung Galaxy Tab A11+ Enterprise Edition Android Tablet 11 Inch Display 128 GB Memory 6 GB RAM Dolby Dual Speakers WiFi 1 Year Knox Suite Grey
- Price
- £152.62
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 7mo ago

Laptok Tablet 10 Inch Android 14 Tablet with 8GB+64GB+1TB Face ID & Fast Charging 5MP+8MP 5000mAh WiFi 6 (2.4GHz & 5GHz) Bluetooth 5.3 1280 * 800 IPS HD Screen(White)
- Price
- £56.08
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 5mo ago

Hakaug Tablet 10 Inch Android OS Quad-Core 6GB RAM 64GB ROM 5000 mAh Battery 1280x800 Touchscreen Tablet-PC (Gray)
- Price
- £51.88
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 6mo ago

MUISOO Android 16 Tablet 10.4 inch Tablet 20GB RAM 64GB ROM(1TB TF Expand) 5MP+8MP Camera WiFi 6 BT5.4 1280 * 800 IPS 5000mAh Dual Speakers Pad PC Tablets Black
- Price
- £70.96
- Rating
- 3.9/5
- Reviews
- 320
- Age
- 4mo ago
Newest
by launch date
Gleeso Tablet 10 inch Android 16 20GB+64GB/1TB TF Face IDOTG IPS1280*800WiFi 6BT5.3Tab PC with Dual Camera 5MP+8MP 6000mAh Support Widevine L1(Black)
- Price
- £66.01
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 3mo ago

Gleeso TabletAndroid 16 Tablet 10 Inch16GB RAM 1TB TF Android Tablets with Face UnlockWidevine L1BT 5.4/5G WiFi5MP Dual Camera OTG Tablet PC - Black
- Price
- £61.89
- Rating
- 3.7/5
- Reviews
- 61
- Age
- 4mo ago

MUISOO Android 16 Tablet 10.4 inch Tablet 20GB RAM 64GB ROM(1TB TF Expand) 5MP+8MP Camera WiFi 6 BT5.4 1280 * 800 IPS 5000mAh Dual Speakers Pad PC Tablets Black
- Price
- £70.96
- Rating
- 3.9/5
- Reviews
- 320
- Age
- 4mo ago

MUISOO Android 15 Tablet 10.4 inch Tablet Android Tablets with Keyboard Pen Case Mouse Earphone 20GB RAM+64GB ROM (TF 1TB) 5000mAh WiFi 6 BT5.4 Dual Cameras & Speakers Black
- Price
- £76.22
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 4mo ago

Laptok Tablet 10 Inch Android 14 Tablet with 8GB+64GB+1TB Face ID & Fast Charging 5MP+8MP 5000mAh WiFi 6 (2.4GHz & 5GHz) Bluetooth 5.3 1280 * 800 IPS HD Screen(White)
- Price
- £56.08
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
21 rising
Sellers
229
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
28%
Top 20: 67%
Open market
20%
- Samsung31%
- Lenovo24%
- MUISOO10%
- SVITOO7%
- TABWEE5%
- Hakaug5%
Demand
Tablet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Tablet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tablet4.0M/yr
- samsung tablet1.4M/yr
- amazon fire tablet943K/yr
- fire tablet680K/yr
- tablets642K/yr
- lenovo tablet531K/yr
- android tablets462K/yr
- android tablet358K/yr
- tablets 12 inch android339K/yr
- amazon tablet266K/yr
Reviews and returns
What reviews say buyers love and hate about Tablet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stops charging
Takes a long time to charge
Charging problem
It is not the strongest quality
The Tablet is very poor quality
Bad quality
Doesn't last
Broken after a month
Broke after a few weeks
Did not work
Has stopped working
Will not work properly
the performance is really bad
Quite slow
Slow processor
Love
Great buy
Money well spent
Great deal
Good quality, delivered on time
Excellent product
The build quality is great
Easy use
comfortable to hold
Easy to carry
Decent battery life
Battery lasts well
Battery life good
Setup was straight forward
Easy to install
Easy to set up
Return
2.3% Return rate 19% Fixable by listing
Did not work
Has stopped working
Will not work properly
Stops charging
Takes a long time to charge
Charging problem
Connection slow
Doesn't connect
connectivity is poor
You can barely load apps
stated that the problem is with the App
Ok, struggling a bit with certain apps,
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tablet questions
Answered from the same tracked data.









