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Gaming Pc

Maybe

Shoppers spend $6.3M a year here. But products sell for $608.26 on average, outside the sweet spot, so Gaming Pc is a Maybe.

Flapen Score
54
54 / 100
Top 10% of 1,028 Computers & Accessories niches · +12 vs the category median of 42
Market size
£6.3M/yr6.9M searches / yr
90-day growth
-12.1%search demand this quarter
Competition
54%top-5 click share · 14 brands · 20 sellers

Flapen Score

Gaming Pc against its category

The dotted line is the Computers & Accessories average. Past it, Gaming Pc is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gaming Pc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gaming Pc 6.9M times last year and spent an estimated £6.3M. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 6.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.3M a year.

Searches, last 12 months
6.9M
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
0.1%
Market size, estimated
£6.3Ma year
Peak month
November2.1× the quietest month
Top search term
gaming pc3.2M searches a year

02 · Price

A sale here is worth £608.26.

Listings sell for £608.26 on average, from £109.29 to £4144.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £608.26 that is £61K to £152K a year per listing.

Average price
£608.26above the $15 to $100 sweet spot
Price range
£109.29–£4144.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£61K–£152K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #167 within Components & Replacement Parts. It carries 36 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
39%
Out of stock, average day
12.1%
Average rank
#167in Components & Replacement Parts
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
36per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Gaming Pc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£314K£628K£941K£1.3M1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

54%

Top 20: 85%

Open market

19%

  • ASC TECHNOLOGY24%
  • XUM in for quality18%
  • Veno Scorp17%
  • ionz9%
  • Dell8%
  • ADMI6%

Demand

Gaming Pc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Gaming Pc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gaming pc3.2M/yr
  • computer355K/yr
  • desktop pc325K/yr
  • pc gaming206K/yr
  • gaming pc bundle268K/yr
  • prebuilt gaming pc114K/yr
  • desktop83K/yr
  • gaming computer83K/yr
  • pre built gaming pc60K/yr
  • pc tower62K/yr

Reviews and returns

What reviews say buyers love and hate about Gaming Pc

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.28

It didnt work

performs badly

which wasn't working properly

Connectivity-Overall17%−0.17

no chance of connecting to WiFi

Thought it was a wifi problem

a useless wifi dongle

Durability10%−0.11

now after a couple of week it has started to play up

Died after 2 days

Computer broke down after three months

Quality-Overall8%

unfortunately the performance is disappointing

Rubbish

Poor quality

Value For Money4%+2.74

Highly overpriced and poor pc

overpriced and full of problems

This is a very poor overpriced machine

Love

Value For Money34%+2.74

Excellent value

good value for money

Great Buy

Quality-Overall11%

Every thing is is satisfactory

Build quality is excellent

good make

Advertised Vs Actual Product9%+0.20

everything works the way it should do

Product matches description

Exactly as described

Assembly/Installation8%+0.51

when received set it up with no issues

easy to set up

Smooth to set up

Computation Performance6%+0.08

Performance has been excellent so far

running really quickly

fast quite

Return

0.8% Return rate 3% Fixable by listing

Functionality-Overall27%▄▅█▇▆█

It didnt work

performs badly

which wasn't working properly

Defective Material/Parts13%▆▇▆█▇▅

Item has failed within 2 months

Connectivity-Overall11%▆▆▃▅▃█

no chance of connecting to WiFi

Thought it was a wifi problem

a useless wifi dongle

Constant Reboot Or Restart9%▆▅█▅▆▆
Compatibility-Overall5%▆█▃▁▅▃

FAQ

Common Gaming Pc questions

Answered from the same tracked data.