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54

gaming pc

Worth a look

Shows a $6.3M/yr market, but pricing outside the sweet spot ($608.26 avg) keeps it on the watch list.

Market size 99Growth 19Conversion 2Competition 52Returns 96Price range 0Avg price 0Brand share 49Review moat 98Quality gap 94

Market size

Incredible£6.3M

£6.3M/yr · 6.9M searches

Review moat

Incredible36.26

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£608.26

avg listing price — sweet spot $15–$100

Price range

Bad£109.29–£4144.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, gaming pc is a £6.3M/yr Amazon United Kingdom market (6.9M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

gaming pc market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
£6.1M–£7.6M
units × avg price
Conversion rate
0.1%
Avg BSR
#167
Page quality
0%
Prime
39%
Sponsored
90%
Out of stock
12.1%
Avg brand age
35 months
Avg seller age
171 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

54%

Top 20: 85%

Open market

19%

  • ASC TECHNOLOGY24%
  • XUM in for quality18%
  • Veno Scorp17%
  • ionz9%
  • Dell8%
  • ADMI6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
250K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top gaming pc search terms

  • gaming pc3.2M/yr
  • computer355K/yr
  • desktop pc325K/yr
  • pc gaming206K/yr
  • gaming pc bundle268K/yr
  • prebuilt gaming pc114K/yr
  • desktop83K/yr
  • gaming computer83K/yr
  • pre built gaming pc60K/yr
  • pc tower62K/yr
All search terms

Top gaming pc products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£314K10%£628K15%£941K20%£1.3M1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about gaming pc

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money34%

“Excellent value”

Quality-Overall11%

“Every thing is is satisfactory”

Advertised Vs Actual Product9%

“everything works the way it should do”

Assembly/Installation8%

“when received set it up with no issues”

Computation Performance6%

“Performance has been excellent so far”

Product Condition4%

“As good as new”

Durability2%

“Reliability”

Audio Quality2%

“Amazing PC, cools very fast nice and large added a speaker to it to enhance sound quality which was easy to add its also power efficient and high quality and easy to setup and use”

Functionality-Overall2%

“runs my games fine no problem”

Data Transfer Speed2%

“It's a very good computer - very fast”

What buyers complain about

Functionality-Overall17%

“It didnt work”

Connectivity-Overall17%

“no chance of connecting to WiFi”

Durability10%

“now after a couple of week it has started to play up”

Quality-Overall8%

“unfortunately the performance is disappointing”

Value For Money4%

“Highly overpriced and poor pc”

Computation Performance4%

“unfortunately the performance is disappointing”

Noise Level3%

“Noisy, excessively heavy and large and poor performance, feels like a cheap self build system, I was offered to keep this for 4k”

Software/Application3%

“Couldn't set up Internet possibly residual program already set up onomputer”

Defective Material/Parts2%

“Item has failed within 2 months”

Advertised Vs Actual Product2%

“not the same pc as the listing”

Top return reasons

Functionality-Overall27%
Defective Material/Parts13%
Connectivity-Overall11%
Constant Reboot Or Restart9%
Compatibility-Overall5%
Socket/Port/Plug5%
Computation Performance2%
Noise Level2%
Advertised Vs Actual Product2%
Durability2%

Common questions

Is gaming pc profitable to sell on Amazon United Kingdom?
The niche generates £6.3M/yr across 31 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the gaming pc niche?
14 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in gaming pc?
Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Durability. The return rate is 0.8%.
When does demand for gaming pc peak?
Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the gaming pc niche?
Listings span £109.29–£4144.07; the average listing price is £608.26 (sweet spot $15–$100). The average incumbent carries 36 reviews — the moat a new listing must climb.