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Phone Charger

Pass

Phone Charger scores 71 out of 100, a Pass. Shoppers spend an estimated $2.4M a year here, search demand grew +9.2% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 1,028 Computers & Accessories niches · +29 vs the category median of 42
Market size
£2.4M/yr3.3M searches / yr
90-day growth
+9.2%search demand this quarter
Competition
31%top-5 click share · 34 brands · 69 sellers

Flapen Score

Phone Charger against its category

The dotted line is the Computers & Accessories average. Past it, Phone Charger is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phone Charger 3.3M times last year and spent an estimated £2.4M. The top 5 brands take 42% of clicks. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
6.1%
Market size, estimated
£2.4Ma year
Peak month
November1.4× the quietest month
Top search term
phone charger818K searches a year

02 · Price

A sale here is worth £11.80.

Listings sell for £11.80 on average, from £3.48 to £54.05. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,500 to 3,000 of them. At £11.80 that is £30K to £35K a year per listing.

Average price
£11.80under the $15 to $100 sweet spot
Price range
£3.48–£54.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
2,500–3,000
Revenue per listing a year
£30K–£35K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #45 within Cables & Accessories. It carries 11,913 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#45in Cables & Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,913per listing
Listings tracked
57

04 · Newcomers

17 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
17Amazon's first-year sales bar
Average brand age
28 months

Products

Top Phone Charger products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£72K£144K£215K£287K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

69

Est. top-5 brand share

42%

Top 20: 88%

Est. top-5 click share

31%

Top 20: 68%

Open market

53%

  • Anker12%
  • OBNIARAI9%
  • DiHines8%
  • SFVest8%
  • INIU6%
  • Aioneus5%

Demand

Phone Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Phone Charger search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • phone charger818K/yr
  • charger621K/yr
  • fast charger usb c559K/yr
  • fast charger337K/yr
  • usb charger282K/yr
  • usbc charger144K/yr
  • mobile phone chargers108K/yr
  • usb c fast charger91K/yr
  • chargers73K/yr
  • usbc fast charger50K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Charger

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Charging”
40%of negative reviews mention “Charging”
0.7%of orders come back
“Doesnt charge”
A buyer, on “Charging”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Phone Charger questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data