Is phone charger profitable to sell on Amazon United Kingdom?

The niche generates £2.4M/yr across 57 tracked products. 17 of 17 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Launch it (71/100).

How competitive is the phone charger niche?

34 brands and 69 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in phone charger?

Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 0.7%.

When does demand for phone charger peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the phone charger niche?

Listings span £3.48–£54.05; the average listing price is £11.80 (sweet spot $15–$100). The average incumbent carries 11,913 reviews — the moat a new listing must climb.

phone charger

Launch it

A $2.4M/yr market growing +9.2% this quarter with returns at 0.7% — clears our launch bar.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Incredible£2.4M

£2.4M/yr · 3.3M searches

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Price range

Great£3.48–£54.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.80

avg listing price — sweet spot $15–$100

Growth

Okay+9.2%

90-day search growth — must beat 0% to launch

Review moat

Bad11,912.95

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, phone charger is a £2.4M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 42% of demand. Verdict: Launch it — 71/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

phone charger market data

Units sold / yr: 200K–250K; avg 2,500–3,000/product
Revenue / yr: £2.4M–£3.0M; units × avg price
Conversion rate: 6.1%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 4.2%
Avg brand age: 28 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

42%

Top 20: 88%

Top-5 click share

31%

Top 20: 68%

Open market

53%

Anker12%
OBNIARAI9%
DiHines8%
SFVest8%
INIU6%
Aioneus5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top phone charger search terms

phone charger818K/yr +11.7%3.3% conv.
charger621K/yr +4.6%2.4% conv.
fast charger usb c559K/yr +10.2%4.9% conv.
fast charger337K/yr +30.1%3.7% conv.
usb charger282K/yr -3.8%2.7% conv.
usbc charger144K/yr +5.5%7.2% conv.
mobile phone chargers108K/yr -9.6%1.4% conv.
usb c fast charger91K/yr +0.9%4.9% conv.
chargers73K/yr +15.8%2.1% conv.
usbc fast charger50K/yr +24.3%6.4% conv.

All search terms

Top phone charger products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

45W Samsung Fast Charger Plug USBC and Cable 2M for Galaxy S26 S25 Ultra S24 S23 S22 S21 FE A17 A16 A15 A22 A25 A26 A32 A33 A34 A35 A36 A53 A54 A55 A56 Samsung USB C Charger Plug UK Type C Charger

OBNIARAI£10.434.5★1,470 rev

for iPhone 17 16 15 Charger USB C Fast Charging Adapter with 2M Cable [USBC to C] 2 Pack 25W PD Plug for iPhone 17/17 air/16/15/15/Pro/Pro Max iPad Pro/Air/Mini

SFVest£10.364.5★1,590 rev

USB C Charger for Samsung Fast Charger USB C Plug & Cable 3M Long 25W Type C Super Fast Phone Charging Android Adaptor UK 2-Pack for Galaxy S26/S25 Ultra/S24/S23/S22/S21/A56/A55/A36/A17/A16/Note 20/10

DiHines£14.924.5★5,974 rev

iPhone Charger Fast Charge PD Fast Charging for Apple Charger UK USB C Plug With 2M&3M iPhone Fast Charger Cable [ MFi Certified] Lightning Cable for iPhone 14 13 12 11 Pro Max iPad (White 2Packs)

Ailawuu£9.164.2★10,016 rev

USB C Charger 20W Super Fast Type C Charger with 2M USB C to C Cable USB C Plug for iPhone 17 16 15 Charger for iPhone 17/17 Plus/17 Pro/17 Pro Max/16/15 Series iPad Pro/Air

Gqohrt£8.024.2★3,021 rev

Newest

by launch date

45W Samsung Fast Charger Plug USBC and Cable 2M for Galaxy S26 S25 Ultra S24 S23 S22 S21 FE A17 A16 A15 A22 A25 A26 A32 A33 A34 A35 A36 A53 A54 A55 A56 Samsung USB C Charger Plug UK Type C Charger

OBNIARAI£10.431,470 rev

4mo ago

USB C Plug Fast Charge 65W 6-Port Multi USB Charger Plug UK Power Adapter + Wall Plug port 25W(MAX) Type C Charging Plug for iPhone 17 16 15 14 13 12 11 Pro Max XS XR8 for ipad-3 Type C+3 USB A

BSTOEM£11.599,761 rev

7mo ago

Anker Zolo 50W USB C Plug 4-Port USB C Charger with 2 USB-C & 2 USB-A Compact Fast Charger UK for iPhone 17/16/15/14/13 Series iPad Galaxy (Black Cable Not Included)

Anker£13.69424 rev

7mo ago

USB C Plug Fast Charge 60W 4-Port Multi USB Plug UK Dual Port PD Power Adapter (5V/3A 9V/3A 12V/2.5A)+QC Mains Wall Charger Type C Fast Charging for iPhone 16/15/14/13/12 Pro Max Samsung iPad

Tupneuf£7.48750 rev

9mo ago

LISEN 240W USB C to USB C Cable [2-Pack 2m] USB C Charger Cable Nylon Type C Charger Cable Fast Charging for iPhone 17 16 15 Pro Max MacBook Pro/Air iPad Pro Samsung Galaxy S25 S24 Switch 2

LISEN£7.2713,154 rev

11mo ago

What buyers say about phone charger

What buyers praise and complain about, mined from review topics.

What buyers love

Charging43%

“FAST CHARGER”

Quality-Overall17%

“Premium quality”

Value For Money10%

“Decent price”

Advertised Vs Actual Product10%

“As described”

Socket/Port/Plug2%

“Good connector”

Ease Of Use2%

“Very handy”

Strength2%

“Feels sturdy”

Durability2%

“durable item”

Portability1%

“convenient for travelling”

Compatibility-Overall1%

“Excellent Compatibility”

What buyers complain about

Charging40%

“Doesnt charge”

Durability19%

“Do not last”

Quality-Overall7%

“Absolutely low quality product”

Functionality-Overall6%

“Never worked”

Socket/Port/Plug3%

“broke my charging port”

Heating2%

“very hot to touch”

Advertised Vs Actual Product2%

“False advertising”

Compatibility-Overall2%

“doesn't work on it”

Value For Money2%

“It feels a little expensive”

Connectivity-Overall2%

“Keeps disconnecting”

Top return reasons

Charging47%

Compatibility-Overall11%

Functionality-Overall11%

Size-Overall7%

Socket/Port/Plug4%

Defective Material/Parts4%

Connectivity-Overall3%