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Worth a lookShows a $7.3M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size
Incredible£7.3M£7.3M/yr · 4.5M searches
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£56.47avg listing price — sweet spot $15–$100
Price range
Good£24.17–£126.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,172.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price