Printer
Printer shows a $7.3M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Flapen Score
Is Printer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Printer is a £7.3M/yr Amazon United Kingdom market (4.5M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Printer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -16.1% over the last 90 days and 2.9% of searches end in a purchase.
£7.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 22 products
Top Printer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HP DeskJet 2910 All in One Printer | Perfect for Home | Colour | Wireless | Print Scan & Copy | 3 months free Instant Ink | Easy Setup & Reliable Wi-Fi
- Price
- £31.44
- Rating
- 4.1/5
- Reviews
- 474
- Age
- 10mo ago
HP DeskJet 2922 All in One Printer | Wireless | Colour | 3 months free Instant Ink Included | Easy Setup & Reliable Wi-Fi | Print Scan & Copy
- Price
- £35.20
- Rating
- 4.0/5
- Reviews
- 527
- Age
- 10mo ago
Canon PIXMA TS3750i Wireless Colour All-in-One Inkjet Printer - A4 Print Copy Scan - PIXMA Print Plan Compatible - Borderless Photo Printing - Wireless & Smartphone Print - Ideal for Home Printing
- Price
- £31.76
- Rating
- 4.2/5
- Reviews
- 2,022
- Age
- 1y ago
Canon PIXMA TR4755i Wireless Colour 4-in-1 Inkjet Photo Printer - A4 Print Copy Scan Fax Wi-Fi - ADF Auto 2 Sided-Print - PIXMA Print Plan Compatible - Suitable for Home Office Print
- Price
- £41.14
- Rating
- 4.1/5
- Reviews
- 1,113
- Age
- 1y ago
Epson Expression Home XP-2200 3-in-1 Ink Multifunction Printer Scanner Copier WiFi 1440dpi A4
- Price
- £33.68
- Rating
- 3.7/5
- Reviews
- 3,654
- Age
- 3y ago
Trending
90-day click momentum
JADENS Portable Thermal Printer A4 Inkless Bluetooth Mobile Printer for Travel & Home Office 203DPI Wireless Compact Printer Works with Folded Thermal Paper Only iOS Android Laptop
- Price
- £46.01
- Rating
- 3.7/5
- Reviews
- 45
- Age
- 5mo ago
CyberPixel Portable Printer Wireless for Travel Inkless Bluetooth Thermal Printer Supports A4 & US Letter Mobile Printers Compatible with iOS Android Laptop for Office Home Portable Use (BLACK)
- Price
- £48.10
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 11mo ago
Rongta Thermal Portable Printer Wireless for Travel F82 Inkless Bluetooth Printer Support A4 & US Letter Size Compatible with Android iOS App Phone Mac Windows Laptop for Home & Office (Black)
- Price
- £36.07
- Rating
- 4.1/5
- Reviews
- 168
- Age
- 10mo ago
Canon PIXMA TR4755i Wireless Colour 4-in-1 Inkjet Photo Printer - A4 Print Copy Scan Fax Wi-Fi - ADF - PIXMA Print Plan Compatible - Includes GP-501 A4 Photo Paper 5 sheets
- Price
- £43.88
- Rating
- 3.8/5
- Reviews
- 42
- Age
- 1y ago
HP DeskJet 2922 All in One Printer | Wireless | Colour | 3 months free Instant Ink Included | Easy Setup & Reliable Wi-Fi | Print Scan & Copy
- Price
- £35.20
- Rating
- 4.0/5
- Reviews
- 527
- Age
- 10mo ago
Newest
by launch dateJADENS Portable Thermal Printer A4 Inkless Bluetooth Mobile Printer for Travel & Home Office 203DPI Wireless Compact Printer Works with Folded Thermal Paper Only iOS Android Laptop
- Price
- £46.01
- Rating
- 3.7/5
- Reviews
- 45
- Age
- 5mo ago
HP DeskJet 2910 All in One Printer | Perfect for Home | Colour | Wireless | Print Scan & Copy | 3 months free Instant Ink | Easy Setup & Reliable Wi-Fi
- Price
- £31.44
- Rating
- 4.1/5
- Reviews
- 474
- Age
- 10mo ago
HP DeskJet 2922 All in One Printer | Wireless | Colour | 3 months free Instant Ink Included | Easy Setup & Reliable Wi-Fi | Print Scan & Copy
- Price
- £35.20
- Rating
- 4.0/5
- Reviews
- 527
- Age
- 10mo ago
HP DeskJet 2921 All In One Printer | Colour | Wireless | Easy Setup & Reliable Wi-Fi | 3 months free Instant Ink Included | Print Scan & Copy
- Price
- £36.03
- Rating
- 4.0/5
- Reviews
- 527
- Age
- 10mo ago
HP DeskJet 4310 All in One Printer | Wireless | Colour | Print Scan & Copy | 3 Months of Instant Ink Included | Automatic document feeder | Dual- band WI-FI
- Price
- £41.54
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
157
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
1%
- HP49%
- Canon32%
- Epson14%
- TATTMUSE2%
- Rongta1%
- JADENS1%
- Open — no brand owns it (1 brand, 1%)
Printer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.7×
Top Printer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- printer2.3M/yr
- printers for home use527K/yr
- hp printer336K/yr
- printers223K/yr
- canon printer184K/yr
- all-in-one printers92K/yr
- wireless printer129K/yr
- printers home office50K/yr
- inkjet printer75K/yr
- colour printer70K/yr
What reviews say buyers love and hate about Printer
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Excellent printer”
“EASY to set up”
“Excellent value for money”
“Easy operation”
“Affordable quality”
What buyers complain about
63% of reviews“Wont connect properly”
“Doesn't print right”
“Not easy to set up”
“Never worked”
“Poor quality”
Printer return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Printer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
