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Printer

Maybe

Shoppers spend $7.3M a year here. But the top 5 brands take 98% of clicks, so Printer is a Maybe.

Flapen Score
55
55 / 100
Top 8% of 1,028 Computers & Accessories niches · +13 vs the category median of 42
Market size
£7.3M/yr4.5M searches / yr
90-day growth
-16.1%search demand this quarter
Competition
59%top-5 click share · 7 brands · 157 sellers

Flapen Score

Printer against its category

The dotted line is the Computers & Accessories average. Past it, Printer is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Printer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Printer 4.5M times last year and spent an estimated £7.3M. The top 5 brands take 98% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.3M a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
2.9%
Market size, estimated
£7.3Ma year
Peak month
October1.7× the quietest month
Top search term
printer2.3M searches a year

02 · Price

A sale here is worth £56.47.

Listings sell for £56.47 on average, from £24.17 to £126.76. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £56.47 that is £226K to £282K a year per listing.

Average price
£56.47inside the $15 to $100 sweet spot
Price range
£24.17–£126.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£226K–£282K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Printers & Accessories. It carries 1,173 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#121in Printers & Accessories
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,173per listing
Listings tracked
22

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
38 months

Products

Top Printer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£364K£729K£1.1M£1.5M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

157

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

1%

  • HP49%
  • Canon32%
  • Epson14%
  • TATTMUSE2%
  • Rongta1%
  • JADENS1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Printer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Printer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • printer2.3M/yr
  • printers for home use527K/yr
  • hp printer336K/yr
  • printers223K/yr
  • canon printer184K/yr
  • all-in-one printers92K/yr
  • wireless printer129K/yr
  • printers home office50K/yr
  • inkjet printer75K/yr
  • colour printer70K/yr

Reviews and returns

What reviews say buyers love and hate about Printer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall12%−0.23

Wont connect properly

COULDN'T CONNECT

Hard to connect to

Print Quality8%+1.41

Doesn't print right

The quality of the print is so so low

print quality not great

Assembly/Installation8%+1.06

Not easy to set up

Difficult to install

Not the most straightforward to set up

Functionality-Overall7%−0.19

Never worked

Barely works

Doesn't work

Quality-Overall6%

Poor quality

Much worse though the build quality is just flimsy

The product is very low quality

Love

Print Quality23%+1.41

Excellent printer

Easy to print

Excellent printing

Assembly/Installation13%+1.06

EASY to set up

Easy installation

Great to set up

Value For Money12%+0.69

Excellent value for money

Great deal

Amazing value

Ease Of Use7%+0.15

Easy operation

easy to carry

Ease of operation

Quality-Overall6%

Affordable quality

Good quality hardware

Excellent product

Return

2.6% Return rate 3% Fixable by listing

Connectivity-Overall24%▇▇██▇█

Wont connect properly

COULDN'T CONNECT

Hard to connect to

Functionality-Overall20%█▇▇▆█▇

Never worked

Barely works

Doesn't work

Compatibility-Overall10%▆███▆▆
Print Quality10%█▆██▇█

Doesn't print right

The quality of the print is so so low

print quality not great

Defective Material/Parts4%███▇██

FAQ

Common Printer questions

Answered from the same tracked data.