Is printer profitable to sell on Amazon United Kingdom?

The niche generates £7.3M/yr across 22 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the printer niche?

7 brands and 157 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in printer?

Top complaints mined from reviews: Connectivity-Overall, Print Quality, Assembly/Installation. The return rate is 2.6%.

When does demand for printer peak?

Demand peaks in Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the printer niche?

Listings span £24.17–£126.76; the average listing price is £56.47 (sweet spot $15–$100). The average incumbent carries 1,173 reviews — the moat a new listing must climb.

printer

Worth a look

Shows a $7.3M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size

Incredible£7.3M

£7.3M/yr · 4.5M searches

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great£56.47

avg listing price — sweet spot $15–$100

Price range

Good£24.17–£126.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Review moat

Good1,172.68

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, printer is a £7.3M/yr Amazon United Kingdom market (4.5M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

printer market data

Units sold / yr: 100K–125K; avg 4,000–5,000/product
Revenue / yr: £5.6M–£7.1M; units × avg price
Conversion rate: 2.9%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

157

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

HP49%
Canon32%
Epson14%
TATTMUSE2%
Rongta1%
JADENS1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.7×

Open Trend

Top printer search terms

printer2.3M/yr -15.2%2.4% conv.
printers for home use527K/yr -18.4%2.7% conv.
hp printer336K/yr -22.2%3.5% conv.
printers223K/yr -19.6%1.9% conv.
canon printer184K/yr -19.5%2.4% conv.
all-in-one printers92K/yr +83.7%0.4% conv.
wireless printer129K/yr -30.5%2.7% conv.
printers home office50K/yr -17.6%2.9% conv.
inkjet printer75K/yr -14.7%1.3% conv.
colour printer70K/yr -6.4%2.1% conv.

All search terms

Top printer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HP£31.444.1★474 rev

HP£35.204.0★527 rev

Canon PIXMA TS3750i Wireless Colour All-in-One Inkjet Printer - A4 Print Copy Scan - PIXMA Print Plan Compatible - Borderless Photo Printing - Wireless & Smartphone Print - Ideal for Home Printing

Canon£31.764.2★2,022 rev

Canon PIXMA TR4755i Wireless Colour 4-in-1 Inkjet Photo Printer - A4 Print Copy Scan Fax Wi-Fi - ADF Auto 2 Sided-Print - PIXMA Print Plan Compatible - Suitable for Home Office Print

Canon£41.144.1★1,113 rev

Epson Expression Home XP-2200 3-in-1 Ink Multifunction Printer Scanner Copier WiFi 1440dpi A4

Epson£33.683.7★3,654 rev

Newest

by launch date

JADENS Portable Thermal Printer A4 Inkless Bluetooth Mobile Printer for Travel & Home Office 203DPI Wireless Compact Printer Works with Folded Thermal Paper Only iOS Android Laptop

JADENS£46.0145 rev

HP£31.44474 rev

HP£35.20527 rev

HP£36.03527 rev

HP£41.5494 rev

What buyers say about printer

What buyers praise and complain about, mined from review topics.

What buyers love

Print Quality23%

“Excellent printer”

Assembly/Installation13%

“EASY to set up”

Value For Money12%

“Excellent value for money”

Ease Of Use7%

“Easy operation”

Quality-Overall6%

“Affordable quality”

Printing Speed4%

“print speed acceptable”

Connectivity-Overall3%

“Very good wireless connectivity”

Advertised Vs Actual Product3%

“Works as intended”

Home Usability2%

“Good for home use”

Scanning Feature1%

“Good quality printing and scanning”

What buyers complain about

Connectivity-Overall12%

“Wont connect properly”

Print Quality8%

“Doesn't print right”

Assembly/Installation8%

“Not easy to set up”

Functionality-Overall7%

“Never worked”

Quality-Overall6%

“Poor quality”

Ease Of Use6%

“Very hard to operate”

Value For Money6%

“Ok, not really worth the price”

Durability4%

“It totally stopped working after only a few uses”

Printing Speed3%

“the printing speed is soooo slow”

Instructions/User Manual/Troubleshooting3%

“instructions are poor”

Top return reasons

Connectivity-Overall24%

Functionality-Overall20%

Compatibility-Overall10%

Print Quality10%

Defective Material/Parts4%

Assembly/Installation3%

Double-Sided Printing3%

Size-Overall2%

Jamming/Clogging2%

Quality-Overall2%

Common questions

Is printer profitable to sell on Amazon United Kingdom?: The niche generates £7.3M/yr across 22 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the printer niche?: 7 brands and 157 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in printer?: Top complaints mined from reviews: Connectivity-Overall, Print Quality, Assembly/Installation. The return rate is 2.6%.
When does demand for printer peak?: Demand peaks in Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the printer niche?: Listings span £24.17–£126.76; the average listing price is £56.47 (sweet spot $15–$100). The average incumbent carries 1,173 reviews — the moat a new listing must climb.

printer

printer market data

Competition & brand share

Demand & seasonality

Top printer search terms

Top printer products on Amazon

Top sellers

Newest

Trending

What buyers say about printer

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Computers & Accessories