Printer
MaybeShoppers spend $7.3M a year here. But the top 5 brands take 98% of clicks, so Printer is a Maybe.
- Flapen Score
- 55 / 100Top 8% of 1,028 Computers & Accessories niches · +13 vs the category median of 4255
- Market size
- £7.3M/yr4.5M searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 59%top-5 click share · 7 brands · 157 sellers
Flapen Score
Printer against its category
The dotted line is the Computers & Accessories average. Past it, Printer is stronger. Inside it, weaker.
Market
The Printer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Printer 4.5M times last year and spent an estimated £7.3M. The top 5 brands take 98% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.3M a year.
- Searches, last 12 months
- 4.5M
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £7.3Ma year
- Peak month
- October1.7× the quietest month
- Top search term
- printer2.3M searches a year
02 · Price
A sale here is worth £56.47.
Listings sell for £56.47 on average, from £24.17 to £126.76. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £56.47 that is £226K to £282K a year per listing.
- Average price
- £56.47inside the $15 to $100 sweet spot
- Price range
- £24.17–£126.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £226K–£282K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Printers & Accessories. It carries 1,173 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #121in Printers & Accessories
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,173per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 8 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Printer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HP DeskJet 2910 All in One Printer | Perfect for Home | Colour | Wireless | Print Scan & Copy | 3 months free Instant Ink | Easy Setup & Reliable Wi-Fi
- Price
- £31.44
- Rating
- 4.1/5
- Reviews
- 474
- Age
- 10mo ago

HP DeskJet 2922 All in One Printer | Wireless | Colour | 3 months free Instant Ink Included | Easy Setup & Reliable Wi-Fi | Print Scan & Copy
- Price
- £35.20
- Rating
- 4.0/5
- Reviews
- 527
- Age
- 10mo ago

Canon PIXMA TS3750i Wireless Colour All-in-One Inkjet Printer - A4 Print Copy Scan - PIXMA Print Plan Compatible - Borderless Photo Printing - Wireless & Smartphone Print - Ideal for Home Printing
- Price
- £31.76
- Rating
- 4.2/5
- Reviews
- 2,022
- Age
- 1y ago

Canon PIXMA TR4755i Wireless Colour 4-in-1 Inkjet Photo Printer - A4 Print Copy Scan Fax Wi-Fi - ADF Auto 2 Sided-Print - PIXMA Print Plan Compatible - Suitable for Home Office Print
- Price
- £41.14
- Rating
- 4.1/5
- Reviews
- 1,113
- Age
- 1y ago

Epson Expression Home XP-2200 3-in-1 Ink Multifunction Printer Scanner Copier WiFi 1440dpi A4
- Price
- £33.68
- Rating
- 3.7/5
- Reviews
- 3,654
- Age
- 3y ago
Trending
90-day click momentum
JADENS Portable Thermal Printer A4 Inkless Bluetooth Mobile Printer for Travel & Home Office 203DPI Wireless Compact Printer Works with Folded Thermal Paper Only iOS Android Laptop
- Price
- £46.01
- Rating
- 3.7/5
- Reviews
- 45
- Age
- 5mo ago

CyberPixel Portable Printer Wireless for Travel Inkless Bluetooth Thermal Printer Supports A4 & US Letter Mobile Printers Compatible with iOS Android Laptop for Office Home Portable Use (BLACK)
- Price
- £48.10
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 11mo ago

Rongta Thermal Portable Printer Wireless for Travel F82 Inkless Bluetooth Printer Support A4 & US Letter Size Compatible with Android iOS App Phone Mac Windows Laptop for Home & Office (Black)
- Price
- £36.07
- Rating
- 4.1/5
- Reviews
- 168
- Age
- 10mo ago

Canon PIXMA TR4755i Wireless Colour 4-in-1 Inkjet Photo Printer - A4 Print Copy Scan Fax Wi-Fi - ADF - PIXMA Print Plan Compatible - Includes GP-501 A4 Photo Paper 5 sheets
- Price
- £43.88
- Rating
- 3.8/5
- Reviews
- 42
- Age
- 1y ago

HP DeskJet 2922 All in One Printer | Wireless | Colour | 3 months free Instant Ink Included | Easy Setup & Reliable Wi-Fi | Print Scan & Copy
- Price
- £35.20
- Rating
- 4.0/5
- Reviews
- 527
- Age
- 10mo ago
Newest
by launch date
JADENS Portable Thermal Printer A4 Inkless Bluetooth Mobile Printer for Travel & Home Office 203DPI Wireless Compact Printer Works with Folded Thermal Paper Only iOS Android Laptop
- Price
- £46.01
- Rating
- 3.7/5
- Reviews
- 45
- Age
- 5mo ago

HP DeskJet 2910 All in One Printer | Perfect for Home | Colour | Wireless | Print Scan & Copy | 3 months free Instant Ink | Easy Setup & Reliable Wi-Fi
- Price
- £31.44
- Rating
- 4.1/5
- Reviews
- 474
- Age
- 10mo ago

HP DeskJet 2922 All in One Printer | Wireless | Colour | 3 months free Instant Ink Included | Easy Setup & Reliable Wi-Fi | Print Scan & Copy
- Price
- £35.20
- Rating
- 4.0/5
- Reviews
- 527
- Age
- 10mo ago

HP DeskJet 2921 All In One Printer | Colour | Wireless | Easy Setup & Reliable Wi-Fi | 3 months free Instant Ink Included | Print Scan & Copy
- Price
- £36.03
- Rating
- 4.0/5
- Reviews
- 527
- Age
- 10mo ago

HP DeskJet 4310 All in One Printer | Wireless | Colour | Print Scan & Copy | 3 Months of Instant Ink Included | Automatic document feeder | Dual- band WI-FI
- Price
- £41.54
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
157
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
1%
- HP49%
- Canon32%
- Epson14%
- TATTMUSE2%
- Rongta1%
- JADENS1%
- Open — no brand owns it (1 brand, 1%)
Demand
Printer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7×
Search terms
Top Printer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- printer2.3M/yr
- printers for home use527K/yr
- hp printer336K/yr
- printers223K/yr
- canon printer184K/yr
- all-in-one printers92K/yr
- wireless printer129K/yr
- printers home office50K/yr
- inkjet printer75K/yr
- colour printer70K/yr
Reviews and returns
What reviews say buyers love and hate about Printer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wont connect properly
COULDN'T CONNECT
Hard to connect to
Doesn't print right
The quality of the print is so so low
print quality not great
Not easy to set up
Difficult to install
Not the most straightforward to set up
Never worked
Barely works
Doesn't work
Poor quality
Much worse though the build quality is just flimsy
The product is very low quality
Love
Excellent printer
Easy to print
Excellent printing
EASY to set up
Easy installation
Great to set up
Excellent value for money
Great deal
Amazing value
Easy operation
easy to carry
Ease of operation
Affordable quality
Good quality hardware
Excellent product
Return
2.6% Return rate 3% Fixable by listing
Wont connect properly
COULDN'T CONNECT
Hard to connect to
Never worked
Barely works
Doesn't work
Doesn't print right
The quality of the print is so so low
print quality not great
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Printer questions
Answered from the same tracked data.









