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Printer

Maybe

Shoppers spend an estimated $7.3M a year here. But the top 5 brands take 98% of clicks, so Printer is a Maybe.

Flapen Score
55
55 / 100
Top 8% of 1,028 Computers & Accessories niches · +13 vs the category median of 42
Market size
£7.3M/yr4.5M searches / yr
90-day growth
-16.1%search demand this quarter
Competition
59%top-5 click share · 7 brands · 157 sellers

Flapen Score

Printer against its category

The dotted line is the Computers & Accessories average. Past it, Printer is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Printer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Printer 4.5M times last year and spent an estimated £7.3M. The top 5 brands take 98% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.3M a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
2.9%
Market size, estimated
£7.3Ma year
Peak month
October1.7× the quietest month
Top search term
printer2.3M searches a year

02 · Price

A sale here is worth £56.47.

Listings sell for £56.47 on average, from £24.17 to £126.76. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £56.47 that is £226K to £282K a year per listing.

Average price
£56.47inside the $15 to $100 sweet spot
Price range
£24.17–£126.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£226K–£282K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Printers & Accessories. It carries 1,173 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#121in Printers & Accessories
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,173per listing
Listings tracked
22

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
38 months

Products

Top Printer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£364K£729K£1.1M£1.5M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

157

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 98%

Open market

1%

  • HP49%
  • Canon32%
  • Epson14%
  • TATTMUSE2%
  • Rongta1%
  • JADENS1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Printer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Printer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • printer2.3M/yr
  • printers for home use527K/yr
  • hp printer336K/yr
  • printers223K/yr
  • canon printer184K/yr
  • all-in-one printers92K/yr
  • wireless printer129K/yr
  • printers home office50K/yr
  • inkjet printer75K/yr
  • colour printer70K/yr

Reviews and returns

What reviews say buyers love and hate about Printer

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Print Quality”
12%of negative reviews mention “Connectivity-Overall”
2.6%of orders come back
“Wont connect properly”
A buyer, on “Connectivity-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Printer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data